When I was teaching the Sonic Dealer Academy from 2001 through 2008, my co-instructor, Steve Hallock, became famous for asking each class why they thought we spend so much time talking about the…

I created a video that gives a brief overview of the…

This isn't going to be a long rant because I do most of my ranting in the video below, but it all definitely needs to be said. Taking an image that someone else took from one of the various…

Rarely do we come across a dealer today who claims to have a sufficient number of vehicle sales personnel. When adding the word “quality” to “vehicle sales personnel,” the dealers’ claims of…

Another prediction that I wrote about has come true.  Change is in the air again at Google.  Paid Search just took a big step forward or backwards, depending on how you think.  It's called "…

Work the service drive. That’s grist for the weekly sales meeting. The General Sales Manager wants his sales team talking to the service customers. This is smart for a number of reasons:

a)…

The most trusted name in live chat brings the top ten blog…

Thank You Dealer Elite Members

First of all I would like to thank Dealer Elite Members and others for taking the time to View my last Blog Post, I appreciate it. I was…

I received a call yesterday from a Dealer that was negatively impacted by the Google Penguin update.  Their organic search traffic is down about 25% and they asked me to take a look at their…

Just in case you missed the recent announcement, from the Google Adwords console, car dealers can now target Mobile Apps as part of their paid display advertising campaigns.…