Car Buying and Emotions, Part I

Women shop and buy cars for a number of reasons, but regardless of the reason, emotions are involved in every step. The emotional range can…

All too often, a company gets intrigued with content marketing and decides to…

Are you…

5 Mentors That Will Improve Your Prosperity

Learning what to focus on and how to achieve your goals is key to your personal and…

It's hard to think about fall and winter when summer has…

Successful sales consultants in the automobile industry do the following:



1. They plan their day the…

There is a big opportunity that most dealerships are not taking advantage of on a daily basis.  Buying a car is a huge investment.  On average it is the 2nd biggest investment in your…

I hear from Advisors all over the country that fear coupon drops in the mail.  This is not a negative thing.  It is a very positive way to build your client…