You don’t have to be a psychic to predict the future. We know with absolute certainty what’s going to happen with virtually every customer we encounter. We know what their concerns…
Blog YOU DON'T HAVE TO BE A PSYCHIC 2 Likes Content Marketing Strategy: How to Create a Winning Company BlogContent marketing, in general, can provide many valuable benefits. It can help…
Blog Content Marketing Strategy: How to Create a Winning Company Blog 4 Likes 7 Lessons From My First Year Building an Automotive Startup Blog 7 Lessons From My First Year Building an Automotive Startup 2 Likes What Should You Blog About? Blog What Should You Blog About? 1 Like Which Questions MUST I Be Asking?BY: Dave Benson
The key to an effective sales presentation and demonstration, and therefore how much value you build in the benefits of the vehicle you are selling, comes right down…
Blog Which Questions MUST I Be Asking? 1 Like Do You Have To Outrun the Grizzly Bear?There’s an old story about two close friends who every weekend used to go out into the mountains near where they lived and hike trails and paths that weaved through the forest on the sides of the…
Blog Do You Have To Outrun the Grizzly Bear? 2 Likes 5 Simple Rules… for Eliminating Skating ForeverIf the only place you’ve ever worked is for one of America’s car dealerships, then you may not be aware that other industries don’t reward those who steal from their coworkers. Only…
Blog 5 Simple Rules… for Eliminating Skating Forever 3 Likes How To Persuade More CustomersHow To Persuade More Customers
So you’re a salesperson in the car industry… You sell cars for a living… You sell…
But have you ever thought to…
Social media can be somewhat of a battlefield, and, to some degree, companies are being attacked from all sides. On the one side, there’s a battle being waged with social media platforms as they…
Blog Social media can be somewhat of a battlefield, and, to some degree, companies are being attacked from all sides. On the one side, there’s a battle being waged with social media platforms as they atte… 1 Like Practice Makes PermanentYou have all heard the old saying, "Practice Makes Perfect". It has been…
Blog Practice Makes Permanent 1 Like Persuasion vs ManipulationHow to perform in the Top 1%…
Blog Persuasion vs Manipulation 4 Likes The Difference Between #Marketing & #Selling Blog The Difference Between #Marketing & #Selling 1 Like Where have all the salesmen gone, long time passing?Those of a certain age will recognize the title as a take-off of a folk song…
Blog Where have all the salesmen gone, long time passing? 1 Like Responsive Site Vs Native AppMany dealers struggle with “should we get a responsive website or an app?” Or “If I have a responsive website do I really need an app?” Some website companies will say all that is needed is a…
Blog Responsive Site Vs Native App 2 Likes Christian Auto Industry Professionals Group Christian Auto Industry Professionals 30 Likes I am Me. I am me. I am a mother, a daughter, a sister, an aunt, a niece, a cousin, a friend. I am me. I am an innocent little girl, a curious teenager, a responsible adult. I am me. I am a Christian woman, a… Discussion I am Me. 14 Likes What Have you Done for Me Lately?A few years ago, car dealers across the nation were caught in the net of a…
Blog What Have you Done for Me Lately? 2 Likes Thinking About Buying a New CRM? Read This Reality Check First!You may be wondering why the president of a dealership management system (DMS) company is talking about CRMs. It’s not because I want to sell you a CRM. It’s because one of the most frequently…
Blog Thinking About Buying a New CRM? Read This Reality Check First! 5 Likes Winners Say - Let’s Find Out Blog Winners Say - Let’s Find Out 3 Likes GM Warranty Cuts: The Good and Bad News Blog GM Warranty Cuts: The Good and Bad News 1 Like When Is Too Much Follow UpWhen is too much follow up? When do you stop calling that customer?
This is something that’s been debated for many years. When I started…
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