Ric McCoy's Likes
March 2013
February 2013
A top 10 nationally-ranked auto dealer called me recently and asked me to do an assessment. I said no problem, I’ll send the list of schedules that I need from your controller and we can get…
Blog NCM wants to know how do you respond to: What’s your job? 5 LikesJanuary 2013
As social signals continue to rise…
Blog 5 Rules of Twitterquette when Asking for #Twitter Retweets 2 Likes Disturbing EducationI recently had an experience at my store about a girl trying to buy a car. She came in to our store and had all the typical defensive walls up.…
Blog Disturbing Education 8 Likes Automotive Sales Training - Why Your New Year's Resolutions FailWhen you read the title to this article, did it make you wince? Did it make you a little angry? For most of you, you have already let your resolutions go to the wayside with empty promises. The…
Blog Automotive Sales Training - Why Your New Year's Resolutions Fail 4 LikesDecember 2012
It was the 2011 Driving Sales Executive…
Blog Why Quality Trumps Quantity at Nearly Every Level on Social Media 3 LikesNovember 2012
In the second quarter of 2012, the NCM Institute (NCMi®) formed a training partnership with Automotive Internet Management (AIM). After personally auditing two of these sessions and receiving…
Blog NCM States: "It's Time to Raise the Bar for Automotive Internet Closing Ratios" Go from Good to Great ! 3 Likes NCM Institute wants to know: Is Front Gross $PVR Still a Relevant Metric?Is Front Gross $PVR Still a Relevant Metric?
One of our “poster” clients—with super market penetration, great customer retention, strong…
Blog NCM Institute wants to know: Is Front Gross $PVR Still a Relevant Metric? 6 Likes The Pr's Of Great SalespeopleCorporations as well as high profile individuals live and die by the…
Blog The Pr's Of Great Salespeople 7 Likes What do you think your closing ratio should be?
Your…
Blog What do you think your closing ratio should be? 5 Likes 43% of Mobile Automotive Searches are for Price Comparisons
There were several takeaways from…
Blog 43% of Mobile Automotive Searches are for Price Comparisons 1 Like Bad Reviews are Good...if you answer them right!!!!!How many people have gotten a bad review? Yes you suck! There is somebody out there who’s going to say you suck. You don’t. You’re no better or no worse than the dealer,…
Blog Bad Reviews are Good...if you answer them right!!!!! 5 LikesOctober 2012
If you put 50 salespeople in a room, we…
It seems as though YouTube is usually left to the waste side due to Dealers feeling as though it takes too much time or effort in keeping up their channel, or…
Blog "It doesn't need to be a fancy production, just a clean one." Three Ways You Can Use YouTube in 3 Minutes 4 Likes Need a list of cost cutting ideas for a deal… Hello All, I need feedback on how best to cut cost at our dealership. A top ten list or link to a web source will greatly be appreciated! Best Regards Joe Tareen Discussion Need a list of cost cutting ideas for a deal… 4 Likes A Dealer Success Story Using DealerRaterA strong focus on the customer experience has always been part of the Kelly…
Blog A Dealer Success Story Using DealerRater 3 LikesMarch 2012
If you haven’t heard, there is a bit of political campaigning going on right now. Candidates are using every medium of communication to engage potential voters. They are using the social…
Blog Press the Flesh 10 Likes Winning the Zero Moment of Truth - Changing…January 2012
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