Arguably, one of the most important marketing channels any dealership has is…

This week, Jeff discusses how to properly invite the customer back. If you simply give good service, it's not enough! You have to master the 6 areas of closing, and invite them back using the…

FCRA--I know, it's a shock to realize that FCRA must be followed when conducting pre-employment background checks.  Dealers should check that their process is compliant.  I advise NOT…

Some of the most consistent complaints I hear GM's, Managers and Dealer Principals talk about regarding Virtual Training Platforms are as follows:

• "It's hard to get my team to stay…

Do your survey scores struggle from the delivery of the vehicle? Either you're rushed, they're rushed, or you don't know how to do it properly. To turn it around, practice Jeff's process of…

Well well well.  It  has been a while…

There are a plethora of training programs and trainers in the automotive…

The 9 Best Back to College Reading Books

Summer's over – it's time to…

When you’re at low water mark in your life, people try to rescue…

This week, Jeff discusses a close that is most effective when the customer is saying no to something that is actually required or highly, highly recommended. This close will deliver a 80-90%…

Talk to anyone in any position in the car business and I bet they can…

Any business entity that decides to take on the commitment of training…

Today, too many dealerships rely on old attribution models, such as…