Which best describes you?

Dealership

What company do you work for (or own)?

Mike Pruitt Honda

What is your current position within your organization?

Auto Broker

What is your company website?

http://www.mphonda.com

How did you specifically hear about DealerELITE? If referred, who?

linkedin

Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?

I would love to be able to share my thoughts about the way the current market conditions are. The way to be the most effective in this industry is remembering 3 things: policy, procedure, execution. Sales Managers and Sales People often forget that this business changes on a constant basis, the things that might of worked in the past won't work today. I know some dealers who spend 40-50k in advertising money and won't get over 150 people walking in the door. Every customer that calls in, sends in a internet lead, walks through the door is a dollar amount. For instance if you spend $50,000 and in a month you see 150 customers, that's 334 dollars per customer. If you close 35% of 150 that's around 53 customers, you lost out on 47 customers and lost $15,698 before seeing a profit. The point to this is making sure you profit on a daily basis, a lot of dealers are becoming volume based. They forget that money keeps the dealership alive and running, not selling 200 cars and losing a average amount on most of the vehicles. I tell new sales people that I meet to remember that gross is great, greed is good. What I can bring to DealerElite is identifying the way the car business is in current market, I'm only 28 years old, I'm young and I feel that I have a great sense of this business, I can bring a new ideas that aren't the same old ideas and tactics. Thank You!