Which best describes you?

Dealership

What company do you work for (or own)?

Auto Classic BMW

What is your current position within your organization?

Marketing Manager

What is your company website?

http://www.autoclassic.com.au

What is your LinkedIn page/URL?

http://au.linkedin.com/pub/charles-kobelke/14/9aa/554

How did you specifically hear about DealerELITE? If referred, who?

Chris Saraceno

Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?

I am a marketing professional with over 10 years experience in marketing management within professional services, FMCG, IT and retail, as well as solid exposure to agency marketing. My keys strengths include communications, strategic planning along with strong management and leadership skills.

Conceiving, developing and executing the strategies and initiatives that drive revenues, growth, competitive market positioning and profits are what motivates me. In a range of diverse roles, I have earned a track record of success in managing complex business initiatives, and achieving exceptional rather than expected results.

In my current role I am responsible for the overall business development and marketing operations of the business. I develop and maintain marketing strategies and plans to meet the targets and objectives of Auto Classic, BMW, MINI and BMW Motorcycles.

I oversee the marketing department which consists of 3 teams, the Marketing and Advertising team, the CRM/Telemarketing team and the Administration/Sales Support team.

Core to the role is developing and overseeing the strategic direction and day to day operations of the marketing, administration, business development and CRM to achieve the aggressive growth objectives.