2018 is underway and with the New Year comes a lot of predictions on how the automotive industry will change.  Are you ready for these changes?

If you want to keep your dealership in the mainstream with car buyers it is necessary to keep abreast of what is going on in the industry and make necessary adjustments and improvements in your sales practices, your…

Phone Strategy Series Part 3

Talking to prospective customers on the phone is inevitable in the sales industry. If you are comfortable on the phone you are already ahead of many others who do their best to avoid this type of prospecting.

Getting on the phone with a potential customer doesn’t have to be a stressful situation, especially if you are prepared before you ever dial their number.

Knowing how to get someone’s attention and more…

Buying and selling today, regardless of what your product is, is drastically different now than it was 50 years ago.  Door-to-door selling is a thing of the past and most companies and products have ways to do most of the shopping or preliminary information harvesting online and without the presence of a salesperson.

This is becoming true in the automobile industry as well.  Manufacturers and dealerships are looking for ways to provide the customer with a fully online…

Phone Strategy Series Part 2

Talking to customers on the phone is a valuable tool to have in your arsenal.  This type of contact is also called prospecting calls.

Talking to a potential customer on the phone even just for five minutes can give you more information than multiple emails if you know how to handle those calls properly. Part 2 of our Phone Strategy Series covers the mistakes that can be made when calling customers. 

Oftentimes…