The Importance of a Seamless Customer Experience - fusionZONE Automotive
CEO Ed Barton shares why dealerships who provide a seamless experience for customers in their transition from online to offline in the buying process achieve...
Ed Barton's Page
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Ed Barton posted a blog post
How You Make Them Feel *IS* the Product
Technology companies often focus on their products and leave service levels far behind. They rely on shiny objects and whiz-bang features to sell products. Companies that lead with technology often forget that the result of a customer interaction isn’t the technology – it’s how the customer feels using the technology. At fusionZONE, we strive to be Deliberately Different…See More
Ed Barton posted a blog post
Accessibility is Good Business!
That feeling of dread – the letter arrives at the dealership with a return address from an attorney you don’t recognize, addressed to "Owner" or "General Manager." Inside is a demand letter indicating that your website or mobile application is inaccessible as required under the Americans With Disabilities Act (ADA). You need to contact them right away to correct it and…See More
Ed Barton posted a blog post
FZA Digital Releases ADAPT, an Effective WCAG Compliance Toolkit for Auto Dealers
As ADA lawsuits become commonplace in the industry, FZA Digital releases a solution for auto dealers to combat this frustrating issue. Lakeland, FL, October 22, 2019 – With the recent news that the supreme court is allowing cases to move forward against retailers if their websites are not accessible, FZA Digital, LLC, the digital…See More
Ed Barton posted a blog post
fusionZONE Automotive Hires Automotive Industry Digital Marketing Specialist Adam Swanson as OEM Director
Lakeland, FL, September 3, 2019 - fusionZONE Automotive, LLC today announced the appointment of Adam Swanson as OEM Director. Swanson is a successful consulting executive with over ten years of experience at leading teams in enterprise-level automotive consulting strategy. He is also a specialist in E-commerce, digital…See More
Ed Barton posted a blog post
A Simple Way to Capture Additional Service Revenue
In a quick review of dealership’s websites, I find that many are almost entirely sales focused and tend to neglect the one department that brings the most significant percentage of profit… service. Go ahead. Take a look at a few dealership websites. Service tends to be the red-headed stepchild; often neglected and forgotten. Yet it accounts for 50% or more of a…See More
Ed Barton posted a blog post
fusionZONE Automotive Forms New Dealer Advisory Council
Advisors from a mix of dealers and dealer groups will help shape future company processes & product development Lakeland, FL, July 8, 2019 - fusionZONE Automotive, LLC today announced the formation of a dealer advisory council to gather feedback and insights directly from its dealer clients to help shape future product development based on the exact needs of its dealers. “Our dealership has been with fusionZONE for four successful years. I believe…See More
Ed Barton posted a blog post
fusionZONE Automotive Expands and Moves into New Lakeland, FL, Offices
Lakeland, FL, July 1, 2019 - fusionZONE Automotive, LLC today announced that due to sustained company growth it is expanding into new offices with an additional 8,000 square feet of space and consolidating operations to its Lakeland, FL office. FusionZONE acquired MotorWebs a year ago along with nearly 300 dealership clients, and this expansion has enabled it to add management and support functions, and service coverage from 7 am Eastern until 10 pm…See More
Profile Information
- Which best describes you?
- Vendor Partner
- What company do you work for (or own)?
- fusionZONE
- What is your current position within your organization?
- CEO
- What is your company website?
- http://www.fzautomotive.com
- How did you specifically hear about DealerELITE? If referred, who?
- Arnold Tijerina
- Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
- content
Ed Barton's Videos
Ed Barton's Blog
How You Make Them Feel *IS* the Product
Posted on January 6, 2020 at 9:12am 0 Comments 1 Like
Technology companies often focus on their products and leave service levels far behind. They rely on shiny objects and whiz-bang features to sell products. Companies that lead with technology often forget that the result of a customer interaction isn’t the technology – it’s how the customer feels using the technology. At fusionZONE, we strive to be…
Accessibility is Good Business!
Posted on October 24, 2019 at 9:47am 0 Comments 0 Likes
That feeling of dread – the letter arrives at the dealership with a return address from an attorney you don’t recognize, addressed to "Owner" or "General Manager." Inside is a demand letter indicating that your website or mobile application is inaccessible as required under the Americans With Disabilities Act (ADA). You need to contact them right away to…
FZA Digital Releases ADAPT, an Effective WCAG Compliance Toolkit for Auto Dealers
Posted on October 22, 2019 at 10:11am 0 Comments 0 Likes
As ADA lawsuits become commonplace in the industry, FZA Digital releases a solution for auto dealers to combat this frustrating issue.
Lakeland, FL, October 22, 2019 – With the recent news that the supreme court is allowing cases to move forward against retailers if their websites are not…
Continue fusionZONE Automotive Hires Automotive Industry Digital Marketing Specialist Adam Swanson as OEM Director
Posted on September 3, 2019 at 10:05am 0 Comments 1 Like
Lakeland, FL, September 3, 2019 - fusionZONE Automotive, LLC today announced the appointment of Adam Swanson as OEM Director. Swanson is a successful consulting executive with over ten years of experience at leading teams in enterprise-level automotive consulting strategy. He is also a specialist in…
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