Posted on July 27, 2010 at 9:58am
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Sometime about 10 years ago the car business reached a fork in the road.
The industry was challenged by a newly (or soon to be) informed and
empowered consumer base. From that point forward dealers have been faced
with a choice: hang on to those old school sales and marketing
techniques or join the ranks of the next generation dealers who rely on a
“more sophisticated” approach…a kinder, gentler car business.
This choice is still facing thousands of dealers…
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