Rob Fontano's Page
Profile Information
- Which best describes you?
- Dealership
- What company do you work for (or own)?
- 3 Birds Marketing
- What is your current position within your organization?
- Regional Sales Dir SE
- What is your company website?
- http://www.3BirdsMarketing.com
- What is your Facebook page/URL?
- http://https://www.facebook.com/Rob.Fontano
- What is your LinkedIn page/URL?
- http://www.linkedin.com/profile/view?id=14692272&trk=tab_pro
- How did you specifically hear about DealerELITE? If referred, who?
- invited
- Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
- My career in Automotive eCommerce / Digital Marketing began in 2005 at Ft. Myers Toyota where I grew our internet presence and sales team to consistently over 160 internet units sold per month.
As Digital Sales & Marketing Director for John Marazzi Nissan in Naples Florida and his Audi Jaguar Land Rover store in Fort Myers I created a dominant digital presence and effective internet sales process. At Infiniti Of Fort Myers I am responsible for all eCommerce operations, including Marketing, internet sales training and process implementation.
In 2011 I was a presenter for two sessions on "Video Search Optimization" at the Automotive Boot Camp in Orlando, FL and a Round Table moderator at the 10th Digital Dealer Conference. In March 2011 I was honored with the "Passion" Award given by the Pasch Consulting Group for lifetime achievement in automotive digital marketing.
I am a proven trainer and developer of BDC processes. I utilizes excellent phone skills and strong short and long term follow up. I utilize a strong Google Page One Management Strategy to capitalize on "First Party Organic Leads" converted on a well optimized web site. Our utilization of Video, Blogging, Micro Sites, PR and Social Media gives us a dominant search position over our competitors.
I am Search Conquest Driven and maximize every opportunity with strong processes and people as well as a dominant VSEO and SEO strategy.
In December 2011 I joined 3 Birds Marketing as the Southeastern Regional Sales Director. 3 Birds Marketing offers an incredible suite of automotive digital marketing products and services.
Our e-Newsletter and Companion Engagement site gives dealers the ability to build strong customer retention as well as sales and service loyalty.
Our Reputation Management / Review Building and Social Media platforms are the most effective tools available.
To learn how I can help your dealership call 239-292-6567
Specialties
Internet / BDC Director Specialties include Video Search Optimization (VSEO), SEO, Internet & Phone Lead, Process, Implementation, Sales Training and Management.
Rob Fontano's Videos
Rob Fontano's Blog
The Digital Dealer pt. 1 – “First Things First”
Posted on April 2, 2012 at 11:35am 0 Comments 2 Likes
The “Holy Grail” of automotive retail should be to grow beyond the “Internet Department” or “BDC” and become what we’ll call here a “Digital Dealership”. Our industry has been implementing these departments since the late nineties and still is up to now. These departments evolved out of necessity to capture a consumers interests via the internet in a more…
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Thanks for the shares,Rob!