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Roger Williams
- Male
- Joplin, MO
- United States
- Fletcher Auto Group - Author of…
- Blog Posts (16)
- Videos (6)
Roger Williams's Page
Profile Information
- Which best describes you?
- Trainer
- What company do you work for (or own)?
- Fletcher Auto Group - Author of Synergistic Selling-AutomotiveCoach
- What is your current position within your organization?
- Corporate Sales Manager -Trainer-Author
- What is your company website?
- http://Automotivecoach.net
- What is your Facebook page/URL?
- http://https://www.facebook.com/AutomotiveCoach-Sales-Training-Blog...
- What is your LinkedIn page/URL?
- http://www.linkedin.com/nhome/?trk=&_mSplash=1
- How did you specifically hear about DealerELITE? If referred, who?
- Dave Anderson
- Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
- I wrote International best seller Synergistic Selling
http://www.amazon.com/Synergistic-Selling-Producers-Dominate-Compet...
I have two and a half decades of success in automotive retail. I began at Lynn Hickey Dodge in OKC. From the floor up to platform GM over dozens of stores. I have turned many store sales and financial statements around, and trained many sales people, doing my best to add value to each one. I have motivated and train sales people in 41 US states and most of Canada.
Roger Williams's Videos
Roger Williams's Blog
Prevent, avoid, and escape, the dreaded slump- 30 proven methods
Posted on April 11, 2016 at 11:00pm 2 Comments 0 Likes
This is an excerpt from my book "Synergistic Selling"Continue
C H A P T E R 8
Avoiding Slumps
Every sales manager, every owner, and every salesperson selling anything in the world will, at some point, cross paths with the dreaded slumps. These slumps are mentally and economically taxing. They can also be taxing on your family. And they can be difficult to crawl out of.
Usually, you will encounter a slump pretty early. And you…
Lead count down? Try this little trick and watch the lead count grow.
Posted on April 2, 2016 at 2:30pm 8 Comments 1 Like
As I travel from dealership to dealership I often encounter the same issues. This one is a recurring theme.
Many dealers allow their BDC manager or e-commerce director to place any phone number of their liking on the ads, websites and other e-commerce streams. Maybe the vendor told them it was best to advertise a different number for "tracking" purposes. Perhaps the BDC manager feels they need to "protect" their ability to prove the fruits of their labor. Perhaps…
Continue"The Ride" a story from my book Synergistic Selling
Posted on April 1, 2016 at 8:39pm 0 Comments 1 Like
C H A P T E R 2
Selling in the Greatest
Time of All
Last month, I had my very first Uber ride. I was doing some training in Little Rock, Arkansas, and that evening, a friend booked me an Uber ride to take me back to my hotel after a social gathering.
In a matter of minutes, a gentleman in a Prius pulled up. We exchanged pleasantries, and he told me about his job. He described himself as a tech nerd, and his job was making apps for cellular…
ContinueTop methods to avoid the SLUMP.
Posted on December 9, 2015 at 12:30pm 0 Comments 0 Likes
Prize winning, methods the Jedi's use to avoid the SLUMP.
by Roger Williams
Prevent, avoid, and escape from the dreaded sales slump.
There’s a 100% chance of meeting face to face with the dreaded slump at some point in your sales career. It’s highly likely you will face a slump many times over. A mini slump, a prolonged slump, any slump can have brutal implications in an environment where people notoriously earn above average incomes yet live check to…
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You have an excellent - deep - understanding of both the sellers - and buyers - who do not understand each other - or themselves - as well as they need to.
I always consider the 'known unknowns' speech as the platform for this.
People know what they know - and they may know what they need to know that is unknown --- but the hard one is the unknown unknowns.
Greetings my friend, I appreciated your comment about my response to your "trial close" post. While I'd long passed the desire to "sales train" by the time I began selling vehicles, I had a lot of experience doing it when I sold high dollar organs and pianos, and they're fundamentally the same, except selling them is like selling cars to people who can't drive. My interest during my 8+ years in auto sales was in maximizing repeat & referral business utilizing the techniques I'd previously developed, and I shunned any attempts to "get into dealer management" I was regularly offered. (I'll leave that to guys like you.) I moved thru domestics to, what was then, the biggest M-B dealership in the country, and then on to Lexus where the dealer coaxed me into doing my marketing for everyone in their dealership. Not complaining, though, as it put me in business doing it for others over 20 years ago.
I read your bio before ever responding to the post, but your website appeared to be only the Fletcher Group site. Hope you'll read my bio and visit my site.