Terry Lancaster's Page
Profile Information
- Which best describes you?
- Vendor Partner
- What company do you work for (or own)?
- Instant Events
- What is your current position within your organization?
- Parner
- What is your company website?
- http://www.InstantEvents.com
- What is your Facebook page/URL?
- http://facebook.com/terry.lancaster.1
- What is your LinkedIn page/URL?
- http://www.linkedin.com/in/automotiveadvertising
- How did you specifically hear about DealerELITE? If referred, who?
- I think I followed a link from facebook
- Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
- 20 years of experience in helping car dealers in the US and Canada create advertising messages that stand apart from the competition, generate traffic and sell more cars.
Terry Lancaster's Blog
Car Dealer Retargeting - What About The 98% Who Don't Fill Out Your Contact Forms?
Posted on October 19, 2012 at 1:22am 0 Comments 0 Likes
It kinda seems like the car business has turned into the "leads" business.
Dealers now spend more money on digital advertising than on any other advertising medium.
If you're not buying leads directly from the factory and the giant lead providers, then you're trying to bring in more traffic to your website in the hope visitors will call, click, message, chat or do almost anything to raise their hand and say "look at me, I'm a potential buyer" - a…
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