Connecting With Your Customers On Facebook - Automotive Social Media Video
This is video 1, in a series of videos, aimed at teaching the automotive sales person how to harness the power of automotive social media. In this video, David Johnson of Next Generation Dealer Services and PersuasiveConcepts.com, reveals a surefire way for salespeople to connect with and gain testimonials from their customers through the strategic use of Facebook and a not so well known law of human psychology.
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Comment by David Johnson on January 14, 2011 at 5:27pm
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Thank you DE I appreciate that!
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Comment by DealerELITE on January 14, 2011 at 5:14pm
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Great information David
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This video stemmed from a question that I field all the time, "How do I connect with my customers on Facebook without them thinking I'm a stalker?"
I feel this process answers that question in such a way that you are getting permission from your customer and for a very valid reason, to tag them in a picture. Of course we don't want to stop there and should take the time to really get to our customers, on a personal level. Thank you for the kind words Rick!
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Comment by Richard Emmons on January 14, 2011 at 3:29pm -
Great David... All salespeople should see this and apply the laws. Great idea with other salespeople taking a picture of them with their customer. This being tagged and placed into social media is so right on! I never thought of that. With the post being seen by 125 people x every car they sell is a big billboard for them. Talk about selling your self!!! Now, knowing your customer is one thing knowing their hobbies and sending them something related to their interests is real genius. NOW I will start doing this with dealerships. Thanks David!
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Thank you Tanya, I appreciate that!
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Comment by Tanya C on January 14, 2011 at 2:02pm
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Great video!
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Awesome Craig! As you know, more so than anybody, it's important to train a new hire the correct way from the very beginning. If a green pea was taught from the get go the importance of follow up and how to influence word of mouth then everybody wins.
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Comment by Craig Lockerd on January 14, 2011 at 10:13am
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Just sent an email to entire AutoMax family to have our trainees watch this each week!
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Thank you Craig! I'm going to try to get the next one in the series out today. It's going to be on social proof.
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Comment by Craig Lockerd on January 14, 2011 at 10:10am
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Outstanding....should be must viewing info for everyone AutoMax trains!
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