Comment

Comment by Christine Nolden on May 6, 2011 at 1:23am

There is FemaleFriendly Certified  and then the women Certified.. do not confuse as they are different people and they have different offers and sites. Not any seal is the right one

Comment by Christine Nolden on May 6, 2011 at 1:21am

There are several different programs. I have done a lot of research

 

Comment by Paul J. Deery on May 5, 2011 at 6:49pm

Woman Certified sounds like a Great program. One that is weel overdue. Good Work Delia.

I'll be promoting your certification with my dealers down here in Florida.

Comment by Brian J Walter on May 3, 2011 at 4:02pm

Great work Delia.  I look forward to the upcoming webinar.  You are right on about Women needing to be approached differently.  I will passing this along to my Dealership staff.

 

 

Comment by Christine Nolden on May 2, 2011 at 12:26pm

February 08, 2011

Toyota's Jim Lentz at NADA and the Importance of Women

Last weekend at the NADA conference in San Francisco, Jim Lentz, President and COO of Toyota Motor Sales USA delivered a keynote speech on the state of the industry.  In it he said that 2011 marks a new beginning for the industry, giving dealers a call to action to rise above the oft-mentioned economic downturn of a few years past, saying to strive for gradual improvements this year and next; he spoke of the importance of 'Generation Y' as a target audience, the benefits of reaching the hispanic community, and, of course, the importance of the woman comsumer in the auto industry.  Here's that particular segment, where he calls for auto dealers to take the radical stance of actually listening to women, and quotes someone familiar to the AskPatty.com readership - AskPatty's own Jody DeVere.