Do You Need to Be on 50 Social Networks? - Automotive Social Media Myth #3

There are many who promote the idea that you need to get on all of the social networks or at least as many as you can. This poses some challenges for car dealers, not the least of which being that they have to monitor that much more. Some would say that there's no need to monitor them because they have a vendor doing it, but what happens if the vendor gets cancelled or changes policy? Who wants a bunch of obscure networks out there with the dealership's name on them?

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