Changing consumer preferences and negative dealership perceptions are forcing the automotive industry to be innovative and identify new ways to attract and retain customers. The online conversation is now more competitive than ever, producing a highly transactional marketplace that erodes profitably and forces dealers to blindly spend more for less trackable results. Despite the information overload that the consumer experiences online, they still feel unfulfilled and want to touch, feel and compare cars in person before they make a purchase decision. GoMoto helps dealers adapt to a new buying experience while allowing them to effectively generate premium-‐level leads, increase sales, and attract loyal service customers outside the walls of their showrooms.