Comment

Comment by Mike Stoner on March 8, 2012 at 4:46pm

I started them on this path of recording customer testimonials at he time of the sale. I found it be very beneficial in many ways. We also recorded walk around videos and linked to them in our craigslist advertising. I see the ones you did with Lee Dobos at Pierre turned out very good.

I would encourage dealers to use videos in every area they can and would strongly endorse Andrew as a person that will deliver quality assistance in your efforts to implement a video program. He does a great job with TV spots too.

Comment by Andrew Myers on March 6, 2012 at 6:09pm

This was shot by the dealer (Bill Pierre Ford) using techniques we helped them develop, and we edited it for them to this message. This message was much longer and disjointed than it is now.

 It is important not to have boring sections within your testimonials, people are unwilling to sit through them, and let them finish. The best parts are always at the end, make sure your viewers are getting there!!