Shocking Video for Automotive
NADA says $30B was spent on advertising in 2012 so I went and did a documentary video to demonstrate the disconnect. If your dealer is the explosive type you may not want to share this with him/her.
Shocking Video Revealing Disconnect between Automotive Advertising and Awareness Automotive Sales Training expert Grant Cardone does a Dealer awareness progr...
Comment
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Comment by Pat Kirley on April 8, 2014 at 4:34pm
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Many dealerships are nick named mushroom growers because they keep the staff in the dark, so you have them in US too.
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Comment by Steve Richards on April 6, 2014 at 8:12pm -
Good stuff, true stuff, thank you. Neanderthals are alive and making decisions at stores all around the country.
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Comment by Marty on April 1, 2014 at 5:01pm
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Too many Fred Flintstone types stuck in the 70's running dealerships. Don't ask questions. Don't care what you think. Will never seek input. Just sell cars! :(
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Comment by Clifford Patterson on March 30, 2014 at 11:43am
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Grant, this is sad but true. And we can't figure out why our industry has such a high turn over rate.
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Comment by Doug Davis on April 13, 2013 at 11:43am
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As you said, "shocking"! This is exactly, why when I do a direct mail, for a dealership, I attend the sales meeting.
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