Aww, gee Bobby, you embarrass me, but thanks for the vote of confidence. There is nothing more frustrating to me than when I see a "sales manager" sitting at the desk, knowing his deal is about to implode and choosing to feed his ego by berating the sales person for their "mistakes" rather than get up and take responsibility for the customer and the deal. I have seen these same guys in sales meetings complaining about how bad their staff is and blaming the staff for one bad month after another. It will not change until GM's and owners force the change. The old way of doing things are dead, more competition, smaller margins etc. If a dealer is to survive, they must have managers who think outside the box, get involved in every deal in some way and train, train, train, their staff.
I was lucky enough to be trained by this incredible sales professional. There is not a word of what he said to me 25 some odd years ago that does not hold true today. As a manager, it is worth your time to walk casually by a salespersons desk and take a moment to introduce yourself, welcome the customer to your store. The advantages are many but the biggest one I have found is, when the time comes to take your t/o, you are walking in as a friendly face, not the intimidating "closer" they had been told to avoid. It was always a non negotiable part of my process as a manager and I teach it when I am consulting now.
Comment by Julie Heilman on April 14, 2011 at 12:57pm
Who does not like to have the Red Carpet rolled out for them? Everybody like feeling special. If you create the experience, the experience can assist the sale.
Comment by Rick Williams on April 14, 2011 at 12:40pm
Bobby, your spot on.....the customer is a VIP.....
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