Comment

Comment by Keith Shetterly on December 9, 2011 at 11:04am

Eh.  As a friend, TrueCar gets your back better than any knife you ever had.  If TrueCar doesn't become a wider and dealer-killing threat as their CEO has publicly stated as his agenda, it won't be because salespeople sold better.  It will be because folks did more than just self-market themselves via the notoriety (and I mean folks on every side of this issue, not Grant in particular).  To me, this video from Grant would be a little like changing Paul Revere's famous call from "The British are Coming!" to "The British are Your Friends!".  It would be good when using notoriety marketing to remember that, for a time, even Benedict Arnold was notorious, too.

Comment by Tony Troussov on December 8, 2011 at 9:45pm

Grant, you're absolutely right!  The folks who are threatened by TrueCar are the same folks who were threatened by internet 10 years ago.  Transparency and upfront pricing is what consumers want let's not fight it, let's give it to them!

Comment by Jerry Thibeau on December 8, 2011 at 6:26pm

Grant,

I don't fault you for living life large, that's awesome you deserve that!  The whole point of my message was that you need to come back to your roots and stand up for the people who have helped you become successful.  They need you now more than ever.

Don't take this personal, you just need to be closed.  Pour me a cup of the closer Coffee already!

Comment by Jerry Thibeau on December 8, 2011 at 6:23pm

Ask and you shall receive!

Comment by Grant Cardone on December 8, 2011 at 6:16pm

Most of the dealers I do business with don't pay anything for my services.   You should put that on your graph.

I would be happy to show dealers the cost of delivering my services and then let them decide if they want to do business with me.  I don't think most of them care what I am making but rather what I can deliver.  Retailers, not just car dealers that buy my services make their decision based on what I provide them, what they can get elsewhere and what they are paying. That is how free markets work.  For 20+ years my companies have appeared to be charge a premium to other trainers in the industry yet still grow year after year.   If there are any dealers out there don't want to do business with me because of how I live my life we are probably not a good mix for one another anyway but then a lower price will not handle that. 

On your note of me living large.  If I am living large it is because I got a great wife and family, 2) my work ethic, 3) my investment decisions in other companies and especially in real estate and most importantly the ability to focus and take actions on the things that are important and help me move the ball down the field.  I don't waste a any time on envy and trivia and suggest everyone here do the same.

grant cardone - Living large - otherwise- why live!

Comment by Jerry Thibeau on December 8, 2011 at 6:02pm

Part 2, read the one below first.

 The Grant TrueCar Position

TrueCar is not a friend of the dealer!   The TrueCar tsunami is going to swell and if dealers don’t take notice now, it’s going to become unstoppable.  Give me one good reason for TrueCar Grant?  Why do dealers need a middleman charging them $299-$399 to sell vehicles to customers?  Dealers have grown dependent on third party leads like a crack addict becomes addicted to crack.  It’s time to kick the third party lead habit!  They are junk as I have indicated here:  Third Party Junk!

Dealers need to promote their brand, and develop their own leads.  They need the trainers of the world to help their salespeople and managers better maximize the opportunities at hand. 

Dealers need advice just like Steve Jobs needed advice.  After being diagnosed with the cancer, Jobs sought alternative therapies including spiritual healing.  Against the advice of many, he continued on until eventually realizing he had made a mistake.  When asked why, he replied “if you ignore something you don't want to exist, you can have magical thinking.”  

Grant you can attempt to put a positive spin on this all you want, but what if you’re wrong?  What if TrueCar grows into an unstoppable force and there’s no turning back.

You command a large audience and they look to you for advice.   When the dust settles, the dealer body will remember those who came to their aid in time of need.   That time is now Grant and I implore you to weigh all the facts before making a final stand.   It’s not too late to change your position.  You’re either with the Allied Forces or the Axis of Evil, there’s no Switzerland for you.

I will also point out that there was a posting on ADM as to why you are not willing to speak negatively about TrueCar. I am willing to give you the benefit of doubt and say this is not the case. Would you like to comment on this? Is there a potential conflict of interest here?

One last question, where’s the real Grant and what have you done with him?

Nothing personal, just trying to change your mindset as you would change the mindset of a customer debating a purchase.

Comment by Jerry Thibeau on December 8, 2011 at 5:57pm

The folks at DE asked me to post this, so here it is!

Grant, 

Dealers are starting to grumble and they feel that you’re training prices are unfair.  They feel that you’re living life too large as depicted in this recent video:  Grant Living Life Large

Dealers want transparency.  They want to know the true cost of your training products.  So I’ve decided to launch a company, I am going to call it TrueTraining.  We’re going to need access to your financial records so that we can show dealers the spectrum of prices and what they can expect to pay for Cardone training.  It’s going to look like this:

This will be a good opportunity for you since we will provide you with a healthy stream of leads as dealers search www.truetraining com for training deals.  We have secured 200 million in venture capital that we’ll be used to supersede any advertising you are currently doing on your own.  We will provide you the leads for free and you’ll only pay us for the leads that you close.  At month end we will invoice you $299 per sale on new car franchises, and only $399 for used car franchises.  In order to get started on the program, we’re going to need an FTP log in to your financial records.  We will only be searching your financial records for closed sales and sales transaction data as to power the pricing model above.  We will give you a week to close each lead.  After said period, we will openly sell leads to third party lead generators.  We feel this will keep you motivated and on top of your game.

How’s this sound Grant?

Have you watched this video: The Evil Empire Business Plan

Scott Painter is going to destroy the automotive industry.  Sure they are a small fish right now, but they won’t be for long if they continue on the path they are blazing.  We witnessed a wave of advertising over Thanksgiving and I suspect another wave is coming over the Christmas Holiday.

I witnessed your message on facebook asking your followers to chime in on the TrueCar controversy.  The bulk of the responses came from salespeople who said “superior selling skills would overcome TrueCar.”  Brother you got them drinking the Kool-Aid, trained your loyal followers well you have!  Myself, and a few others chimed in on your facebook page, but I concluded this to be a serious waste of time and made mention of this as seen below:

You are by far the most successful trainer in our Industry, there’s no doubt about that.  You have amassed great wealth doing what you do.  Dealers have rewarded you for your hard work and great training products.  So what I find hard to understand is why you would make this video: The Grant Tr

Comment by Kenny Atcheson on December 8, 2011 at 3:20pm

You should absolutely be threatened by this...if you are in the commodity business.  If your product, process, and service are the same as everyone else the consumer looks directly at price and the least hassle.  If you do not have a continued relationship with your customer with a newsletter, Social Media, or some form of continuous contact, your customer is up for grabs. 

Dealers also need to recognize and admit the things about the car buying experience that consumers hate.  Some of the shenanigans that go on or used to go on are all over the web and in books...The Sneaky Tactics of Dealers, etc. Consumers hate the buy right now tactics that sales people use and they would not have to use those tactics if they had good follow up and attracted the ideal customer in the first place.  

Go back even further in the process and forget the ridiculous advertising that shouts to the masses and attracts people into the dealership that are not yet ready to buy.  Attract the ideal customer that is a ready willing and able buyer and the sales person's job is easier.  They don't need the shenanigans and with good follow up the part of the process that the car buyer hates...goes out the window.  

Sometimes consumers will pay more at a no haggle dealership just to avoid certain parts of the process.  

So that is my rant for now...

Comment by Sam David on December 8, 2011 at 2:15pm

So apparently, the sky is not falling.

Yours truly,

Chicken Little

 

Comment by Joe Papa on December 8, 2011 at 1:50pm

That was awesome Diggity!!

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