CXAUTO2021 demonstrates the power of a great experience, featuring inspiring thought leadership and best in class case studies in its tailored agenda carefully designed to attract Leadership – Board – Digital – Marketing – CX – Technology – Aftersales – Data and Brand Executives.  Reserve your live virtual experience ticket today to be inspired with stories from these innovative companies using CX as a differentiator. 

The Summit Series features 45+ Senior Executive Speakers including:

25 Main Stage Presenters – 5 Panel Discussions with Live Q&A – Virtual Sponsor Booths – Scheduled Networking Break Rooms – Live Chats – On-Demand Content 60-days

Featured Presenters:  

Allyson Witherspoon, U.S. CMO – Nissan Americas

David Hult, President & CEO – Asbury Automotive

Erik Day, VP & CFO – Warren Henry Auto Group

Michelle Primm, Managing Partner - Cascade Auto Group

Brad Miller, Senior Counsel, Digital Affairs – NADA

Chris Glenn, VP – Service and Parts Operations – RV Retailer

Brad Ross, Senior Manager, Global Customer Satisfaction - General Motors

Shelly Chandler, VP - Customer Experience - ATD American Tire Distributors

Jared Dowdy, Senior Group Manager, National Sales Training – Hyundai Motor America

Robert Lecznar, Senior Director Service Operations – Audi of America

Ed Roberts, Fixed Operations Director – Bozard Ford Lincoln

Eddie Rios, Head of Aftersales East Region - Infiniti

Sarah Vantine, BDC Director – Scott Clark Auto Group

Tully Williams, Fixed Operations Director – The Niello Company

SEE AGENDA

Featured Presentations:

Nissan and Precision Marketing: Evolving Our Ability To Connect With Auto Shoppers

Allyson Witherspoon, U.S. CMO of Nissan Americas, will talk about the company’s journey to introduce data-led marketing as a core pillar in its efforts to engage U.S. auto shoppers. She will discuss:

• Why Nissan decided to evolve its approach to marketing
• How Nissan’s marketing operation reinvented itself to put Precision Marketing in place
• How Precision Marketing has helped Nissan’s marketing
• Learnings that can help other advertisers

Shifting Your Marketing Into High Gear By Transforming Your Data Management Platform

Erik Day, Vice President & Chief Financial Officer – Warren Henry Auto Group will provide his vision for the dealership of the future where dealers can instantly understand today’s consumer using real-time insights. He will provide a roadmap to creating a data management platform that focuses on the following:

• Optimizing 1st party data across the enterprise for single customer view
• Harvesting and onboarding open source/offline intelligence
• Successfully storing and combining data to leverage for audience profiling and personalization
• Creating an intelligent data governance plan for the future

Overcoming Roadblocks To An Integrated CX In The Modern Dealership

David Hult, President & CEO – Asbury Automotive, Brad Miller, Senior Counsel, Digital Affairs at NADA and Tim Jackson, CEO of Colorado Automotive Dealers Association (CADA) will address how dealers are seeking to overcome obstacles with regulators, lawyers, OEs, and others in their ongoing efforts to provide an integrated customer experience at dealerships at the front line of consumer demand.

The Changing Dynamics of Customer Service In The” Touchless” Age

Chris Glenn, Vice President – Service and Parts Operations – RV Retailer discusses how the pandemic has driven an increase in first time buyers with higher expectations of customer service than traditional RV owners are accustomed to.  He will share their new approach to the RV ownership experience that is overcoming challenges with supply chain, repair cycle times and antiquated CX technology. 

Leveraging Customer Insights and Analytics To Breakdown Organizational Silos

Brad Ross, Senior Manager, Global Customer Satisfaction - General Motors will explore how leading CX companies are learning to use customer insights and analytics to knock down organizational silos across a company’s marketing, sales, service and support organization and provide a more seamless and engaging customer experience.

Book as a group before May 31st and benefit from $195 co-worker passes!

REGISTER NOW

Contact: Pam Walter, VP Development - Thought Leadership Summits 

609-216-6998 | pwalter@tlsummits.com | www.tlsummits.com