I was prospected by a cold caller just a minute ago. They had a tough accent which was clear they were outsourced to a third-world country. I can understand companies do this to keep costs down. However, here is how poorly trained the caller was. They were a robot with no care about having a personality and finding a way to win me over. They were selling texting and lead handling program. This is what I love and do. Right in my wheelhouse? But I had zero interest and they did nothing to engage me. Personality is the most important factor in succeeding in these roles.