FOR IMMEDIATE RELEASE 

DEALNOW INDUSTRY SURVEY HIGHLIGHTS GROWING FRUSTRATION CONSUMERS FEEL WITH DEALERSHIP TRADE-IN QUOTES AND THIRD-PARTY SERVICES 

Consumers Believe Selling to Individuals Yields Better Prices Than Auto Dealer Trade-Ins or Third-Party Platforms 

Alpine, Utah – (October 29, 2024) – DealNow, a platform for private vehicle transactions, today released key findings from its latest consumer vehicle transaction survey, highlighting the key frustrations consumers have in receiving a fair price for their vehicle when trading in at a dealership, or selling to a third-party service. 

The online survey was commissioned during September and was presented to more than 3,000 car shoppers across the U.S. 

Key Insights: 

• Low Satisfaction with Dealerships: Only 9% of respondents reported being "very satisfied" with their dealership experience, while 39.8% felt "somewhat satisfied," highlighting a substantial need for improvement in the dealership experience. 

• Concerns About Pricing Fairness: A mere 9.7% felt they "definitely" received a fair price at dealerships, compared to 39.8% who reported feeling they received only a fair price when selling independently. 

• Dissatisfaction with Trade-In Values: Only 19.4% of respondents felt they "definitely" received a fair price for their trade-ins, further driving interest in private sales. 

• Preference for Private Marketplaces: Over 40% of respondents believe they would "definitely" or "probably" achieve a better price as sellers through private marketplaces, emphasizing the growing appeal and preference of private marketplaces with full online transaction tools. 

"Consumers are wanting a full digital retail experience; however, the responses from this survey highlight how far the current dealership and third-party sites are from meeting the expectation," said Brad Parker, CEO of DealNow. 

"Those same consumers also seek value and transparency in their vehicle transaction. Private-party marketplaces empower them to find those on their own, and with the power of a secure transactional platform, they can avoid the fraud that is so rampant in the market, and close their own sale anytime, anyplace." 

For more information, please visit dealnow.com 

About DealNow 
DealNow is a cutting-edge online platform that revolutionizes person-to-person vehicle transactions by offering a fast, secure, and fraud-resistant solution. As the first 100% tech-driven service of its kind, DealNow enables users to buy, sell, and transfer ownership of vehicles with ease, featuring advanced security measures like driver’s license verification, facial recognition, and cross-referencing data from multiple sources to prevent fraud. With escrow-like safeguards and optional services such as vehicle inspections, title checks, and shipping, DealNow ensures seamless, safe transactions without the middleman. Learn more at DealNow.com 

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