2011 is the year of Video Inventory and Live-Walk-Around Interactive Demos
Replies to This Discussion
-
Permalink Reply by Omied on
-
How much is it? Per month? Equipment fee? Set-up fee? I don't want to do a demo, just want to know what it costs.
-
Permalink Reply by Tom Rocha on
-
Omied:
About the same or less than PTZ services. However, I don't discuss pricing without determining value and need to whomever is asking. We have two models: 1. Retail to dealerships. 2. Wholesale to resellers and service companies that will use or sell our service and products to dealers and dealer groups. Please contact me with particulars and I will be happy to discuss pricing.
-
-
Ok, I'll give your company a call on Monday.
Tom Rocha said:Omied:
About the same or less than PTZ services. However, I don't discuss pricing without determining value and need to whomever is asking. We have two models: 1. Retail to dealerships. 2. Wholesale to resellers and service companies that will use or sell our service and products to dealers and dealer groups. Please contact me with particulars and I will be happy to discuss pricing.
-
Permalink Reply by John Weltz on
-
I have been selling this service for several months using You Tube and a syndication service to get to page 1 of google.
BUT there is a significant barrier to better success! Dealers use services to take pictures of their inventory. How can you get them to take videos???? I never anticipated that the barrier would be this big.
example: www,stevemarshallautogroup.com
-
Permalink Reply by Tom Rocha on
-
John,
We have two models:
1. A simple, easy to use DIY model that allows for non-skilled labor to do a two minute walk around video and push one button to have the video ported and syndicated automatically.
2. A platform, hardware (if required) and software for the outsourced lot service companies to be able to create and distribute videos at enterprise scale. CDMData is currently producing the videos for Gunn Automotive with this model.
The DIY model is something that needed some tweaking so we are deploying an upgrade module that allows the ability for them to use our hardware and software to take pictures as well as the video and have one-button upload and distribution for both. In addition we are have the Vid2Pic feature which creates 20-100 pictures from the video file itself. So a dealer can have pictures for their gallery, a video and loads of still images in about 3 minutes per car end-to-end. The question has been posed, "If I have a video why do I even need pictures?" That is a valid question, but there is always a bridge period in technology as it is being adopted. That is why there were VCR/DVD devices until recently. So we are allowing the dealer to use one device to create all their content. Because we are allowing the person creating the content to take pictures and videos against the inventory, there is no need for renaming of files and manual association of videos or pictures taken. An added and very important element of our system is that all files created are named with SEO, VSEO and YouTube tagging optimization already optimized. Imagine someone at the dealership taking the time to rename a file called 1045.avi to 2007_Ford_F150_ABCFord_San Antonio_78201.flv. Another factor in the barrier to entry is the uploading of large files from a Flip, Camcorder or other capture device. A typical file of a 1 to 2 minute video created on one of those devices is 50-100 megs. Who has the time to wait for all those uploads in a "attendance required" evolution. Our videos are natively encoded in .flv and are 10 megs for a high quality video. Our upload process is an "unattend" evolution, so it is set and forget. We have made the whole process of creating and posting videos so simple that a first grader could do it.
The music on the fly button allows for dubbed music feature allows for music track. It also allows for speaking-music or any combination thereof so if you do want to describe the vehicle yourself, you don't need to talk the whole time.
We have automatic voice over creation. YouTube Distribution and SEO tagging all automated.
We believe that for the DIY folks we have solved all the hurdles to producing and distributing REAL video at scale. As for the lot service companies; with our solution they will be able to provide much more content (a 2 minute video at 30 fps is 3600 images) in incrementally more time. There is real value there and when they incorporate that into their service they may be able to capture some of the market share they have lost as dealers have gone in-house. Our program allows for multiple dealership login so whether you are a lot service tech from a company like CDM or someone that services multiple dealerships within a group as an employee: you have all the inventory available on the device with no need of an internet connection while on the lot. Through our work with CDM and other lot service companies we have a field force friendly program and interface. All of this was designed to work in the environment of time and quality considerations and maximizing profits.
What this really comes down to however is the customer. Customers are consuming video online in ever increasing numbers. The expectation will be that a company will display their products for sale in video. Whether a dealer or the automotive industry itself, for that matter, chooses to lead or follow; the writing is on the wall. Funny thing is that 10 years ago there was debate about even having a picture of a car online. Video is here. It sells better than any other medium online. Dealers will have to employ it.
You can contact me directly for more information or simply go here: http://www.liveeventstream.com/?page_id=234 It really is as easy as it looks.
-
Permalink Reply by Andrew Myers on
-
@tom, we agree that something like this is more practical for doing every car. This is a great way to make sure you have something your competitors often don't - real video on your product!
-
Permalink Reply by Tom Rocha on
-
@Andrew, Thanks and likewise. The stuff you are doing is cutting edge and also a game changer for dealers. I am a big fan, but more importantly I can see the value proposition and the effectiveness of your video product. There is not only room for multiple video strategies in the dealership, there is the need. Just look at how dealers used to blanket multiple print distribution methods, five-liners, full page ads, magazines, car-mart and autotrader publications. The same but different. These are exciting times for companies like ours that are at the forefront of new technology, http://www.nytimes.com/2012/02/17/business/media/video-content-at-t...
Just to update the post quoted: We now encode in .264 so all videos are viewable on IPads, IPhones, Droids, Macs and PCs. The file sizes are a tiny bit larger but the quality has improved. So it is a fair trade off. We have one-button upload of multiple dealer videos for the field force. In the near future we will move to 16:9 capture and display.
© 2024 Created by DealerELITE.
Powered by
