What is the best way you use Video Marketing for your store/company?

I have been experimenting with different types of videos that I creat myself and I was wondering on what has worked for you. Here is a few examples of what I have created and they get more advanced as I progress in building these videos. Please let me know what you think

0 members like this

Replies to This Discussion

Permalink Reply by Reyn Mansson on July 21, 2010 at 6:18pm

Bradley, It's the technology I like, what one does with it is up to the salesman. It's the idea that you can take a laptop and HD camera out to the lot and answer a customer's question visually and react to further inquires on the spot.

Bradley Belford said:

The way he does the walk around is pretty common don't you think? I uploaded an older video its the one with the Red F-150. Thanks for the input though.

Reyn Mansson said:
Check out Virtual Cyber Sales System - It allows interaction and immediacy that staged videos don't yellowjacket-media.com

Permalink Reply by Elise Kephart on August 3, 2010 at 1:58pm

Virtual Walkarounds is a major key in to the ultimate goal....getting the customer in for an appointment, ultimately leading to the sale. If you consider "fresh ups" ...the salesperson has one shot to make a lasting impression on that customer. It is the same with video. The video has to be personal, it has to be intriguing....the customer viewing it is just one click away from exiting out of watching it, so the key is to keep them watching it. Keep them watching it and make them feel like you put in a solid effort to show the benefits of whatever vehicle they are interested in. BE DIFFERENT, do something that NO ONE else in your market is doing.

Permalink Reply by Curtis D Snyder on August 3, 2010 at 2:12pm

There it is words from the pro. Elise does video better than anyone I've seen yet.

Permalink Reply by Bradley Belford on August 4, 2010 at 10:33am

WOW..You do a FANTASTIC job!! No one can top that especially with just a Fuji digital camera..lol

Elise Kephart said:

Virtual Walkarounds is a major key in to the ultimate goal....getting the customer in for an appointment, ultimately leading to the sale. If you consider "fresh ups" ...the salesperson has one shot to make a lasting impression on that customer. It is the same with video. The video has to be personal, it has to be intriguing....the customer viewing it is just one click away from exiting out of watching it, so the key is to keep them watching it. Keep them watching it and make them feel like you put in a solid effort to show the benefits of whatever vehicle they are interested in. BE DIFFERENT, do something that NO ONE else in your market is doing.

Permalink Reply by Curtis D Snyder on August 4, 2010 at 11:07am

Brad, ditch the fuji digital. Spend about $160 on a Flip Mino or a little more on a FlipHD. I think Elise said something about using a Cannon elf? The Flip camera is the best purchase I've ever made for our dealership and it's paid for itself 10,000 times over again.

Now only if I had the time to do editing like Elise has.... :o(

Permalink Reply by Bradley Belford on August 4, 2010 at 7:28pm

I couldn't agree more...

Curtis D Snyder said:

Brad, ditch the fuji digital. Spend about $160 on a Flip Mino or a little more on a FlipHD. I think Elise said something about using a Cannon elf? The Flip camera is the best purchase I've ever made for our dealership and it's paid for itself 10,000 times over again.

Now only if I had the time to do editing like Elise has.... :o(

Permalink Reply by Elise Kephart on August 4, 2010 at 8:40pm

My short intro videos to customers, introducing myself and thanking them for their internet request takes about 15 minutes to shoot, edit, post and send. the penetration of these video messages are atleast 90% return and about 80% to a sale. With these video messages I will also send out a handwritten post card the same day. The video walk arounds are a little more time consuming.....total shoot time (by myself) and edit time is a good 3-4 hours. The result on these videos though is great, especially on the used car side. It's worth the 3 hours or 4 hours to get the customer intrigued, get them to come in, and lead to a high gross sale. Alot of the video walkarounds on new cars though, can be sent to multiple customers.