AutoMax Recruiting & Training Partners With Hire The Winners And The Car Sales Simulator

AutoMax Recruiting And Training, the country’s most requested automotive sales recruiting and training company, announces today, a strategic partnership with Hire The Winners, the creator of the Car Sales Simulator, a virtual automotive sales simulator, scientifically validated to pinpoint top producers.


“While we’ve always thought our recruiting and sales training services to be the best in the business,” says Craig Lockerd, the CEO of AutoMax Recruiting And Training. “The Car Sales Simulator vastly improves the offerings that we bring to auto dealers. Now, instead of saying that we recruit, hire and train we can now say, thanks to Hire The Winners and The Car Sales Simulator, that we now recruit, screen, train and retain!”


What this means to the auto industry is a deeper level of knowledge on a prospective salesperson, and their sales potential, before they’re ever hired and talk to a live customer. “Some people may interview well,” says Steve Munyan, president and national sales director of Hire The Winners. “But unless they take The Car Sales Simulator, you’ll never know their true sales potential. For instance, once a prospective salesperson goes through The Car Sales Simulator, you’ll know upfront their level of motivation, empathy, sales aptitude and knowledge. All key indicators of sales potential.”

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Question: How can the proper screening of POTENTIAL salespeople impact the overall sales at your dealership?

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Replies to This Discussion

Permalink Reply by Richard Emmons on August 22, 2011 at 6:30pm
Advertising for salespeople and getting alot of resumes is good. Having a AutoMax National trainer there to intervieu them all is great. "But, unless they take The Car Sales Simulator, you’ll never know their true sales potential" Is priceless ! It is the sure fire way to know who you really got that can make the sales.
Permalink Reply by Glenn Wilkins on August 22, 2011 at 8:53pm
By utilizing both the Live Trainer and Simulator, It's basically a win win for the Dealer. Finally there's a "Proof in the Pudding" result after training class is complete!! Exciting times.
Permalink Reply by Craig Lockerd on August 23, 2011 at 8:14am
Proper screening helps take the guess work out of the equation
Permalink Reply by Craig Lockerd on August 23, 2011 at 8:15am

Well said Glenn!
Glenn Wilkins said:
By utilizing both the Live Trainer and Simulator, It's basically a win win for the Dealer. Finally there's a "Proof in the Pudding" result after training class is complete!! Exciting times.
Permalink Reply by Craig Lockerd on August 23, 2011 at 8:16am
Right you are Rick....helps improve RETENTION of the people that have been trained!

Richard Emmons said:
Advertising for salespeople and getting alot of resumes is good. Having a AutoMax National trainer there to intervieu them all is great. "But, unless they take The Car Sales Simulator, you’ll never know their true sales potential" Is priceless ! It is the sure fire way to know who you really got that can make the sales.
Permalink Reply by Dan Seelye on August 23, 2011 at 9:37am
Finding salespeople is easy - but are they the right ones? Every manager has hired that one person that they thought would come in a rip the ball off the cover, and they don't. Ever manager has hired that one person that you didn't think would make it a week - and two years later, they still lead the board. We have a great tool to assist any dealership to find the ones you are looking for - more importantly, your retention will increase. This is a great addition to the AutoMax portfolio of services.
Permalink Reply by Craig Lockerd on August 23, 2011 at 9:49am
So true Dan,many times I have hired a salesperson,they get on the floor and it's like who the heck are you? Did you send your twin in to interview for you?

Dan Seelye said:
Finding salespeople is easy - but are they the right ones? Every manager has hired that one person that they thought would come in a rip the ball off the cover, and they don't. Ever manager has hired that one person that you didn't think would make it a week - and two years later, they still lead the board. We have a great tool to assist any dealership to find the ones you are looking for - more importantly, your retention will increase. This is a great addition to the AutoMax portfolio of services.
Permalink Reply by Jane Schuster on August 23, 2011 at 11:24am
From the feedback I have been receiving, the applicants really enjoy doing the Simulator.  For many, it has convinced them they are pursuing the career that was meant for them!
Permalink Reply by John L Hayward on August 23, 2011 at 1:01pm
I am excited by the addition of the Car Simulator to the offerings at automax Recruiting and Trainng. I can now be sure that the dealers that I am recruiting and training  for are getting the true pictiure of the people we find for them. From the dealer stand point this combination will be able to ensure that the uncommited people are not hired.  They will also know know how to continually develop the ones they hired into vetrans with with years of business following from their sales floor. The revenue savings alone from short term losses and the plus revenue from long term relationships between their sales staff and their customers could be HUGE!
Permalink Reply by Ernie Kasprowicz on August 23, 2011 at 1:08pm
It is exciting to be able to bring this product to our clients.  The auto industry is attracting more people from diverse backgrounds previously unrelated to the auto business.  With this predictor of sales success we all now have a useful tool to help in the hiring process.  "With over 16,000 simulations done to date, The Car Sales Simulator boasts an 82% retention rate of automotive sales people categorized as recommended, after two years. For those that are recommended with reservation, there is a 64% retention rate after 2 years and those not recommended have just a 14% retention rate, after two years".  Those retention rates are a good reason to consider testing all potential sales people.  People can be taught how to sell, this test helps you pick the people that are already naturally very sales oriented.
Permalink Reply by David Johnson on August 23, 2011 at 1:28pm
I think Automax has proven that they can recruit and train the best of the best (look at me, I'm an AutoMax grad from back in the day! LOL), but with the help of the Car Sales Simulator, they are now able to take a closer look at a persons "Sales DNA" and tell if they have what it takes to be a sales superstar!
Permalink Reply by Craig Lockerd on August 23, 2011 at 1:34pm
Thanks David,you truly are an AutoMax Recruiting and Training success story,and we are proud and honored to have had anything at all with your initial training.....you did the rest! Thanks for all you so.

David Johnson said:
I think Automax has proven that they can recruit and train the best of the best (look at me, I'm an AutoMax grad from back in the day! LOL), but with the help of the Car Sales Simulator, they are now able to take a closer look at a persons "Sales DNA" and tell if they have what it takes to be a sales superstar!

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