Marketing Yourself Or Your Services

As a small training company we have found that continued article writing, email marketing, and great referrals are what seem to be generating much of our business. As fellow trainers, what is the most effective marketing you or your company use to generate new business?

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Replies to This Discussion

Permalink Reply by Rick Burton on October 5, 2011 at 12:11am

John

Rick here. As for me word of mouth from Dealer to Dealer and other Professionals serving dealerships that will promote me are 98% of all of my business. As for cold calling it is worthless. I am exploring other marketing strategies recently, such as social media.

Rick

Permalink Reply by John Fuhrman on October 5, 2011 at 5:44am

Thanks Rick. Welcome to the group. Referrals and endorsements are powerful business builders.

Permalink Reply by Sherralyn Peterson on October 10, 2011 at 3:52pm

Hello All,

I totally agree. From past experiences, referrals are 90% of my new dealer clients business. The rest comes from other industry service provider referrals, writing articles in trade publications and selective advertising (in that order). Cold calls DO NOT work!

Dealers trust other dealers. So the best "stamp of approval" comes from your clients. So I developed a "referral discount" offer to my clients.

Best wishes,

Sherralyn Peterson

http://sherralynpeterson.com

Permalink Reply by Sherralyn Peterson on October 10, 2011 at 3:53pm

Sherralyn Peterson said:

Hello All,

I totally agree. From past experiences, referrals are 90% of my new dealer clients business. The rest comes from other industry service provider referrals, writing articles in trade publications and selective advertising (in that order). Cold calls DO NOT work!

Dealers trust other dealers. So the best "stamp of approval" comes from your clients. So I developed a "referral discount" offer to my clients.

Best wishes,

Sherralyn Peterson

http://sherralynpeterson.com

Permalink Reply by John Fuhrman on October 10, 2011 at 3:59pm

Thanks for the contribution. I think you are exactly right about the power of dealers telling each other about a service they received that was of value.