Appearance Protection Addendum
My Hyundai store was thinking about adding an appearance protection addendum to each vehicle with a company called Dealerschoice. This would include pin stripping, window/bug defectors, and mud guards. The dealers around us who are using this then mark it up substantially and try to sell, for example, Resist All/Simoniz, with it. The additional markup can help with the negotiation process as you have more room to work with (it’s essentially an addendum placed next to the window sticker). Anyone have any experience doing this?
Replies to This Discussion
-
Permalink Reply by Scott Peters on -
Chris ...When I was the gm of a c/d/j and hyundai store we did addendum's very similar to what you are talking about through our parts dept we called it an Environmental package living in the northeast it was well worth it ...The one main issue is making sure the salespeople understand it and build the value in it ..if they don't the customer will look at it as a rip off ...would be happy to talk to you more about it
© 2024 Created by DealerELITE.
Powered by
