Marketing to Women and Moms - our ranks are growing STRONGER every day!
This article appeared this week in USA Today, and again highlights how important women are when it comes to the auto industry. Not only are they the majority decision-maker, they're also on the road more often! I'm wondering, when will marketing and sales efforts catch up to this reality? There are so many out-of-the-box solutions that can be deployed...who's brave enough to execute them?
More women drivers than men on U.S. roads now on USAToday.com: http...
Replies to This Discussion
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Permalink Reply by Bobby Compton on
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I've heard it said, men wear the pants but the women picks them out.
No question, women are a huge opportunity especially when it comes to the marketing aspect, untapped.
Nice share and great article!~
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