Hire people and personalities vs. experienced "car guys/gals" with the associated baggage of bad habits and pre-conceived areas of responsibility and the training will be appreciated and applied in the spirit that is intended. Follow that up by "training" your customers by providing them relevant information in a transparent manner with customer centric selling systems and processes that integrate your virtual showroom with your real world showroom to insure that your message on the street matches your message on your showroom floors and your customers will be your best trained sales people!
Yes, I have written two books on the auto industry -- How To Sell A Car, A Career Training Guide For The Car Business -- and How To Buy A Car, A Consumers Guide To The Car Business. Both were designed to break down the barrier between customers and dealers by sharing eachother's perspectives.
Jerry Evans said:
What he said. Have you written a book Philip? If not, you should. Fierce paragraph.