Here's a tip I was sharing with another ism last week, Microsoft os xp and later includes a free video editing tool called, Windows Movie maker. A simple interface allows trim, text, images, sound and you can upload directly to YouTube, email, etc...
Couldn't close an appointment or sale on the first phone call? Send a quick video, thanking them for taking time to speak with you on the phone from the car they are inquiring on.
The market is a conversation amongst friends before, during and after their buying/servicing decision and you need to be in it. C2C conversations about you and yours from the inside out of social networking communities vs. B2C from the outside in is the way to monetize social media to sell more vehicles and service.