Google Ads
Has anyone used Google Ads to drive customers to your stores? I just started using it and was looking for some tips or success stories
Replies to This Discussion
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Permalink Reply by Travis Mitchell on
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Start out with broad words, do some analysis and profile your Google customer. Knowing who, what, when, and where will save you a bundle. Those $$$ per month jobs are static, so you end up advertising at 2 AM. In my experience, Customer Leads have Lower Credit scores after 11 PM. Like the 70's experimentation is the way to go.
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Permalink Reply by Jorge A Silva on
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Although Google drives over 60% of the Internet traffic, there is great value in adding campaigns in Yahoo, Bing and Facebook.
There are many factors involved in setting up an effective PPC campaign such as, geo-target, Ad copy, landing page, keyword selection, and many more. Above all, you need to think about how to measure ROMI (Return on Marketing Dollar Invested).
We'll be delighted to help.
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Permalink Reply by Justin LeVrier on
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How do you get to be on the top of a search page you didn't exist on just week ago?
How does a company take a brand new product and get it ranked in 3 of of the top 4 entries on the 1st page of a Google search without spending a penny, with no SEO background and do it in less than two weeks ? Could it be the product is that compelling?
We are 3 of the top five positions on Google search at this time (after the ads)
We are giving presentations to companies from every industry and signing up customers fon our new virtual training site.
Because of its uniqueness, low cost and ability to solve problems and generate revenue immediately.
More importantly usage is exceeding everyone's expectations due to the content and the solution (quick fix) programs. This is a MUST SEE...
If you want to know how to increase your google ranking and exposure without spending a penny, call Grant Cardone or myself at 310-777-0255 - Attachments:
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The following is an article picked up by the Business Insider yesterday titled: Blogging for Rookies
http://www.businessinsider.com/grant-cardone-blogging-for-rookies-2...
"I have to admit I am an amateur when it comes to blogging, SEO, and this new world of social networking. Regardless of that fact, I have successfully used blogging to increase my visibility, my presence on the net, advance my profile and my companies' goals doing so.
Blogging regularly is a great way to get yourself and/or your company discovered online. By providing new, original content you have the chance of being picked up by search engines such as Google, Yahoo! and Bing. A blog doesn't have to be a novel, it simply needs a piece that demonstrates that you have some valuable information (everyone does) and is interesting, possibly helpful to the reader.
Below are a few easy tips for writing a great blog and creating content that will add value to your clients, extend your brand and increase your visibility in the market place.
1) Pick a topic you are familiar with and that pertains to your field of expertise. Don't write in terms of promotion but rather in terms of providing information.
2) Your blog should be opinion-based that will lead the reader to agree, disagree or evaluate your content. Take note of recent news/current events, that relates to your line of business and blog about it.
3) Hook your reader with something catchy and put the most interesting information first. I wrote an article, "Do PR Firms Make Sense Anymore", that received and tremendous amount of attention and was later picked up by blogs worldwide.
4) Keep it short and punchy. Think in terms of how much people can really remember. More is not better when you are blogging.
5) Don't try to be all things to all people. Take a stand, remember a little controversy may be necessary in order to get any attention.
6) Be prepared to hammer consistently with more blogs. The amount of communication in the world is massive so be prepared to use continued blogging to gain a following.
In just the last year using very little resources, lots of creativity and taking the time to find topics that help others improve the quality of their lives I have increased my data base many times and acquired both new clients and new prospects. For instance, search the term virtual sales training and you will see I hold 3 of the top 4 Google search positions and we didn't pay for clicks to obtain this position."
By Grant Cardone, Author and International Sales Expert - Attachments:
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Permalink Reply by Michael Baker on -
As the recent studies indicate now, PPC via the use of Google Ads, is clicked only 20% of the time relative to 80% click activy of SEO positioning. As Terry indicates, placing videos+++ on You Tube, in the 'right' areas for assured viewership will only elevate your positioning on the SEO of the Google monster. Used PPC a couple years ago, with a very large budget and received nominal ROI.
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Permalink Reply by Mark Hergert on
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William,
Google adwords is a nice way to pick the exact keyword search term for your dealership in your market and also exclude keyword search terms eliminating bogus clicks using adwords for a certain location is a cost effective program for many if you keep a close watch on conversions versus clicks. and keywords that convert and keywords that do not!
Best Regards
Mark Hergert
CEO/Managing Director
AutoCredit Dealer Marketing
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Permalink Reply by William Demaree on
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Thanks to all for your comments. I am very successfulling using adwords now and customers are coming in the door. This is a great tool.
Mark Hergert said:William,
Google adwords is a nice way to pick the exact keyword search term for your dealership in your market and also exclude keyword search terms eliminating bogus clicks using adwords for a certain location is a cost effective program for many if you keep a close watch on conversions versus clicks. and keywords that convert and keywords that do not!
Best Regards
Mark Hergert
CEO/Managing Director
AutoCredit Dealer Marketing
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