Replies to This Discussion

Permalink Reply by Bobby Compton on August 5, 2010 at 12:31am

Bill,

Thanks for the linkedin info, I just added you to mine. For me to answer a question, it is imperative that I find out the root of the question being asked. Now that I see you're a well qualified candidate for any position in the Automotive Industry, I will give you my answer.

My answer is this: If they look like a deer with the head lights on and they truly don't understand what you're bringing to the table.

You need to adjust your sales pitch so that they fully understand exactly who you are and exactly what you can do for them. As you stated, they have a great reputation!

I have found that there is a wide variance in knowledge in the Automotive Industry, and believe it or not - among the dealers them selves. Its not that they don't care or they are trying to play you down, it's simply an honest don't understand or know of such advanced techniques and or systems.

This sounds like a wonderful opportunity sitting right in front of you. Its simply another car deal, and all you have to do is SLOW DOWN, and make sense to them. I bet you will blow their socks off if you can help them understand what you want them to understand!

Selling is NOT about the slick words and phrases, its about adjusting your sales pitch to match your customer. Right now this interview is your customer.

Upon bringing them up to speed as to the Outstanding opportunity they have by hiring you for this position, the ball will ultimately be in your court to create the pay plan of your choice!

I hope this information helps you. You're a sharp man for asking for advice. That is a true sign or a true EGOLESS Leader. We all need guidance at times and you came to the absolute best place to find it.

Dealer Elite...

Bill Goodfriend said:

http://www.linkedin.com/pub/bill-goodfriend-lion/10/61/4aa - Hi Bobby, I attached a link to my Linked-In account so that you can take a look at my background.

Bobby Compton said:

Bill,

What is your current experience at this position, and or similar experience?

• ▶ Reply

Permalink Reply by Carrie Bermel on August 5, 2010 at 8:32am

Bill,

I completely agree with Mr. Compton.

After reading all responses, it seems to me that you're looking for something a bit more "comfortable." Unless you have another position lined up for something similar, take this job.

The Midwest may be a little slow to some new technologies and jumping right on board with different types of marketing outlets or strategies. However, most intelligent business people recognize that their current marketing strategies may not be as successful as they once used to be. This is due to the fact that customers playing hide and seek with us. We have to find them and bring into the dealership. One of the best ways to do that, is through Social Media Marketing.

Other things to consider are, what tools does this dealership group have in place that will make you succeed in the available position? Do they have a CRM tool that integrates with different social mediums? Who is their website provider and is their website performing they way they want? Do they have a BDC or internet sales managers that are doing their job effectively? If not, instead of asking to hire additional people that you know are better qualified, do you think at some point you could outsource the work to trained professionals at a Virtual BDC at a lower cost?

Going back to what Mr. Compton said, evaluate your sales pitch and let the dealership know what you plan on bringing to their dealership.

With this named dealer group, it is apparent that they are seeking a "change" to help better their business. Why shouldn't you be that person that opens up a brand new door of opportunities?

Good luck and keep us posted with what you decide to do! :)

Carrie

• ▶ Reply

Permalink Reply by Bill Goodfriend on August 5, 2010 at 1:29pm

Thank Bobby. I have been collaborating with alot of my peers including you and everyone's advicehas been a truly warm experince. The help we give to each other because we tryly care about our industry speaks volumes in how much we do care. I have to meditate now 1.5 hours to go to meeting with them again.

Bobby Compton said:

Bill,

Thanks for the linkedin info, I just added you to mine. For me to answer a question, it is imperative that I find out the root of the question being asked. Now that I see you're a well qualified candidate for any position in the Automotive Industry, I will give you my answer.

My answer is this: If they look like a deer with the head lights on and they truly don't understand what you're bringing to the table.

You need to adjust your sales pitch so that they fully understand exactly who you are and exactly what you can do for them. As you stated, they have a great reputation!

I have found that there is a wide variance in knowledge in the Automotive Industry, and believe it or not - among the dealers them selves. Its not that they don't care or they are trying to play you down, it's simply an honest don't understand or know of such advanced techniques and or systems.

This sounds like a wonderful opportunity sitting right in front of you. Its simply another car deal, and all you have to do is SLOW DOWN, and make sense to them. I bet you will blow their socks off if you can help them understand what you want them to understand!

Selling is NOT about the slick words and phrases, its about adjusting your sales pitch to match your customer. Right now this interview is your customer.

Upon bringing them up to speed as to the Outstanding opportunity they have by hiring you for this position, the ball will ultimately be in your court to create the pay plan of your choice!

I hope this information helps you. You're a sharp man for asking for advice. That is a true sign or a true EGOLESS Leader. We all need guidance at times and you came to the absolute best place to find it.

Dealer Elite...

Bill Goodfriend said:

http://www.linkedin.com/pub/bill-goodfriend-lion/10/61/4aa - Hi Bobby, I attached a link to my Linked-In account so that you can take a look at my background.

Bobby Compton said:

Bill,

What is your current experience at this position, and or similar experience?

• ▶ Reply

Permalink Reply by Bill Goodfriend on August 5, 2010 at 1:32pm

Thanks Carrie. I should hopefully be able to let everyone know how everything turned by next week; I hope.

Carrie Bermel said:

Bill,

I completely agree with Mr. Compton.

After reading all responses, it seems to me that you're looking for something a bit more "comfortable." Unless you have another position lined up for something similar, take this job.

The Midwest may be a little slow to some new technologies and jumping right on board with different types of marketing outlets or strategies. However, most intelligent business people recognize that their current marketing strategies may not be as successful as they once used to be. This is due to the fact that customers playing hide and seek with us. We have to find them and bring into the dealership. One of the best ways to do that, is through Social Media Marketing.

Other things to consider are, what tools does this dealership group have in place that will make you succeed in the available position? Do they have a CRM tool that integrates with different social mediums? Who is their website provider and is their website performing they way they want? Do they have a BDC or internet sales managers that are doing their job effectively? If not, instead of asking to hire additional people that you know are better qualified, do you think at some point you could outsource the work to trained professionals at a Virtual BDC at a lower cost?

Going back to what Mr. Compton said, evaluate your sales pitch and let the dealership know what you plan on bringing to their dealership.

With this named dealer group, it is apparent that they are seeking a "change" to help better their business. Why shouldn't you be that person that opens up a brand new door of opportunities?

Good luck and keep us posted with what you decide to do! :)

Carrie

• ▶ Reply

Permalink Reply by Bill Goodfriend on August 12, 2010 at 4:45pm

Thanks so much to everyone who helped me on this. We conducted our 2nd interview last Thursday, they told me that they would be calling me back. I emailed them yesterday, no response so I called them today. They are going to stay horse and buggy for now. I told all contributors that I would let everyone know the outcome so that is why I am re-posting. Once again, thank you, all of you for being such a great resources. I look forward to collaborating with my industry peers more on DE as as we grow and move forward.

Best Regards,
Bill Goodfriend

• ▶ Reply

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