Automotive Training Professionals
Whether you train sales, F&I fixed ops, management, or even dealers, please share your experiences, questions, and success stories here. We want members who are serious about making a difference in the auto industry, one client at a time.
Marketing Yourself Or Your Services
As a small training company we have found that continued article writing, email marketing, and great referrals are what seem to be generating much of our business. As fellow trainers, what is the most effective marketing you or your company use to generate new business?
Sherralyn Peterson
Hello All,
I totally agree. From past experiences, referrals are 90% of my new dealer clients business. The rest comes from other industry service provider referrals, writing articles in trade publications and selective advertising (in that order). Cold calls DO NOT work!
Dealers trust other dealers. So the best "stamp of approval" comes from your clients. So I developed a "referral discount" offer to my clients.
Best wishes,
Sherralyn Peterson
http://sherralynpeterson.com
Oct 10, 2011
Sherralyn Peterson
Sherralyn Peterson said:
Oct 10, 2011
John Fuhrman
Thanks for the contribution. I think you are exactly right about the power of dealers telling each other about a service they received that was of value.
John Fuhrman
The Dealer Resource Group
Oct 10, 2011