John Fuhrman

Male

Winter Harbor, ME

United States

OptionSoft Technologies

Profile Information:

Which best describes you?: Trainer
What is your current position within your organization?: Director of Training
What is your company website?: http://www.otiservices.com
How did you specifically hear about DealerELITE? If referred, who?: Invited by Chris Saraceno
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?: Began in retail sales in 1979. Grew to become an award winning sales manager and later general manager. Joined Universal Underwriters and became one of the top F&I producing trainers in the country. Formed my own training and speaking company in 1996. Have authored ten book son sales, management, leadership and personal development. Have trained over 30,000 sales and business people around the globe, including South Africa, five former Soviet countries as well as across the US.
Currently Director of training for an automotive technology company that has developed cutting edge tools for sales, F&I and management at 30-50% lower cost than competitors.

Stephanie Young

Congrats on being featured in the top content leader board.

Aug 12, 2011
Michael Baker

John,

Re: your inquiry regarding sales staff training investment vs. other dept staff...

The training process in retail vehicles sales and F & I requires continual practice via role play and management involvement via 'buy-in'. Not really any different that practicing your golf swing or baseball batting skills if 'wanting to improve'... Training technicians is almost immediately learned and applied as with office staff with efficiency improving in time. The psychology of learning is quite simple but fascinating

Nov 3, 2011