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Mike Myers with Kelly Nissan- it's ALL HIS FAULT!
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A nationally recognized F&I trainer, Chernek provides customized onsite training, F&I audits, regional F&I workshops and interactive webinars for franchise and independent automotive, RV and marine dealerships. She also serves as an NCM 20 Group F&I Expert. Chernek gained extensive experience in sales and F&I before being hired by JM Family Enterprises in 1995 and promoted to district manager for the AutoNation division — the top retailer in the United States – to hire, train, boost profits and implement menu selling.
Hey Becky...Happy Saturday....I guess I would say"perception is reality"..IF your perception is possibly flawed... All the manufacturers I'm in touch with allow you to mark up the cost of money from .0050 to .00100 which equates to 1.2% to 2.4% therefore a reserve is readily available. Packaging product may need to be revised but not forgotten by any means and the chargebacks are almost non-existent. Just think in these terms if you would for a moment...Next time they come in they won't be upside down and pre-exposed to the next finance transaction which if we as pros do it right will set the ground work for F&I profit and make the next transaction quicker,easier, and more enjoyable for everyone..and generally in half the time...I like those odds...alot. Have a great day!!! and CALL me Monday my dear friend...
DealerELITE
Apr 21, 2010
Chris Saraceno
Apr 21, 2010
David Keeney
Apr 24, 2010