Stu Zalud

Mc Lean, VA

United States

NADA

Profile Information:

Which best describes you?: Dealership
What is your current position within your organization?: Director of Dealer Services
What is your company website?: http://WWW.NADA.COM
How did you specifically hear about DealerELITE? If referred, who?: WORD OF MOUTH
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?: 35 years experience as a dealer and 5 years as Director of Dealer Service at the NADA Used Car Guide Company. Educating dealers on the need t omodify the traditional appraisal process in dealerships. Dissatisfaction with dealership appraisal process by consumers is over 80% and the appraisal influences over 80% of consumers whether they buy from you or somewhere else. Gen Y is a game changer as well.