For reasons known only to God people still struggle with sales training. Rather than spend hours digging into why that is, I wan too just bullet point the ones that stand out.

• The store changes their process/training too often
• The desk doesn't buy in so they detrain their people every time they work a deal
• The training is boring
• The sales person feels like they can't use it to make money TODAY

Good bad or…

One of our larger dealer group clients was sharing with me the other day that no matter how hard they try, they just can't seem to get their salespeople to log everyone into the CRM. This isn't a surprise and it isn't new, frankly, many dealers face the same challenge.

Let’s face facts: Salespeople struggle with logging people into the CRM. No matter how hard we try or how many meetings we have to communicate the importance of good measurement; business, laziness or just plain…

With so many great marketing tools at our fingertips in today's day and age I still can't understand why ANY dealer would run a web video, TV commercial, or radio spot without including a SIMPLE way for shoppers to convert. 

I hear commercials that say "Stop in to abc motors..." or "Test drive the XYZ today at Abc motors". These run with the assumption that the buyer knows where you're at or the assumption that they're looking at the screen that shows your address...or…