If automotive dealers know that a car with unattractive photos receives zero clicks and ultimately fewer leads, why are they still having so many problems?
I get asked all the time “Why do I need to shoot from a specific distance?”, “Why do I need to move the car for the light?”, and “Why does this detail matter?”
That’s why I wanted to point out the five most common mistakes I STILL see dealers constantly making with…
ContinueAdded by John Sternal on August 2, 2022 at 3:48pm — No Comments
CULA expands its footprint in one of the top leasing markets with the largest credit union headquartered in New Jersey to offer comprehensive car leasing solutions
San Diego, CA, and Basking Ridge, NJ – August 2, 2022 – Credit Union Leasing of America (CULA) announced today that it has partnered with Affinity Federal Credit Union (“Affinity”), one of the nation’s largest credit unions, to bring the affordability and flexibility of…
ContinueAdded by Crystal Hartwell on August 2, 2022 at 1:24pm — No Comments
Added by Damian Boudreaux on August 1, 2022 at 3:30pm — No Comments
Cars.com Has Generated More Than 5,000 Qualified Cash Offers for Consumers
Since Launch to Select Markets in May
50% of Consumers Planning to Sell a Car Prefer to Trade In Their Used Vehicle at Dealership
CHICAGO (Aug. 1, 2022) — Americans have several options when…
ContinueAdded by Allison Phelps on August 1, 2022 at 7:37am — No Comments
WOLTERS KLUWER INDUSTRY SURVEY SHOWS HOW A LACK OF DIGITAL FINANCE TOOLS AND RESOURCES ARE PROBLEMATIC FOR AUTOMOTIVE TRANSACTIONS
Majority of Automotive Professionals Say a “Little Less than Half’ of all Deals Contain Errors Due To Manual or Paper Processes
NEW YORK – July 27, 2022 – Wolters Kluwer, a global leader in professional information, software solutions and services, announced today results from an industry…
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Added by Damian Boudreaux on July 19, 2022 at 3:30pm — No Comments
Even before the pandemic expanded online retailing, automotive dealers knew that photos were the most important thing they could leverage to bring their vehicles to market. While dealers now know that a car with zero photos receives zero clicks and ultimately few leads, the photos and merchandizing process for today’s modern dealership is still not where it should be to engage with customers in today’s digital retailing landscape.
According to a recent survey…
ContinueAdded by John Sternal on July 18, 2022 at 4:10pm — No Comments
Video is an important element to any website in 2022. Especially for car dealerships looking to sell cars online, it’s essential to have information in the right place. Studies have shown that shoppers prefer to engage with dealerships off of the search results page compared to the vehicles details page. Your car dealership can increase engagement and incoming leads by adding a video button to the search results page when browsing…
Added by Christina Strohl on July 18, 2022 at 12:53pm — No Comments
Have you ever pulled one of your Sales Consultants or BD Agents into your office because a lead didn’t get answered? And that lead just so happened to be a mystery shop? And instead of your Sales Consultant or BD Agent saying, “we did miss this one, and I will get with the team to review our process,” they said, “we didn’t get that lead”?
If you don’t think this happens, then you’re losing…
ContinueAdded by Chris Vitale on July 17, 2022 at 3:00pm — No Comments
In last week’s video from the series, Quality of Life, we began to learn more about my friendship, mentorship, and brotherhood with Ali. What we bring to each other is…
ContinueAdded by Damian Boudreaux on July 15, 2022 at 3:30pm — No Comments
CHESTERFIELD, MO (July 13, 2022) – Protective Asset Protection, a leading provider of F&I programs and services, announced today it has created new training opportunities for F&I professionals across the country.
Professional development is crucial to the success of every dealership today. Sixty-eight percent of employees prefer to learn or train on the job (LinkedIn…
ContinueAdded by John Sternal on July 14, 2022 at 11:51am — No Comments
Holmes Honda Shreveport and Honda Bossier City sold to Community Auto Group and Mercedes-Benz and Sprinter of Shreveport, Jaguar Land Rover Shreveport and Holmes Volvo Cars of Shreveport sold to Group 1 Automotive
Incline Village, NV – July 13, 2022– Kerrigan Advisors, the premier sell-side advisor and thought partner to auto dealers nationwide, represented Shreveport, Louisiana-based Holmes Auto Family in the sale of Holmes Honda Shreveport…
ContinueAdded by Crystal Hartwell on July 13, 2022 at 9:50am — No Comments
These are the 12th and 13th Florida dealerships sold by Kerrigan Advisors since 2015, making it the most active sell-side advisor in the state.
Incline Village, NV – July 12, 2022 – Kerrigan Advisors, the premier sell-side advisor and thought partner to auto dealers nationwide, represented Alan Jay Automotive Network in its sale of Alan Jay Toyota in Sebring and Maserati & Alfa Romeo of St. Petersburg in Florida. Alan Jay Toyota was sold…
ContinueAdded by Crystal Hartwell on July 12, 2022 at 10:13am — No Comments
New case study illustrates how a Virginia dealership group leveraged historical and aggregated data reports from FrogData to optimize used vehicle acquisition strategy, increasing franchise trade-in profits by nearly 70%
San Francisco, CA – July 6, 2022 – A new auto dealership…
ContinueAdded by Crystal Hartwell on July 6, 2022 at 11:31am — No Comments
Added by Damian Boudreaux on July 5, 2022 at 3:06pm — No Comments
We want you to be profitable and proud of what you do. We want you to have all the success that you deserve. We want you to know that it’s possible for you! That’s exactly why we started the video series,…
ContinueAdded by Damian Boudreaux on July 1, 2022 at 3:00pm — No Comments
The most important thing a sales associate can do for a customer right now is listening to their needs. Customers have been shuffled through the proverbial cattle shoot recently; with the current market availability and the automotive industry needs to remember that this is just a period were moving through, not an industry standard. There have been insane markups and a “take it or leave it” mentality that will cripple the dealerships that have adopted this mindset as permanent. …
ContinueAdded by Chris Vitale on June 29, 2022 at 9:01am — No Comments
If the current economy is worrying anyone else, welcome to the madhouse. This isn’t the first-time interest rates have traveled north and buying power and disposable income are low, however when things like this happen businesses struggle to stay afloat. The only thing that’s different this time around is we are also navigating the tail end of a global pandemic that has turned many industries on end and shuttered businesses in its wake.…
ContinueAdded by Chris Vitale on June 27, 2022 at 4:13pm — No Comments
What Experts are saying:
We all know that the mix of low inventory and higher prices on vehicles has affected sales. The world, after all, doesn’t revolve around gross alone. What wasn’t expected was an 11% drop in new car sales from April to May. This has some experts concerned about an upcoming economic downturn. “The market appears increasingly concerned about the economy, inflation, rising interest rates, and a recession,” Joseph Spak, an analyst at RBC Capital Markets, said in a…
ContinueAdded by Chris Vitale on June 24, 2022 at 4:36pm — No Comments
Added by Sally Whitesell on June 24, 2022 at 3:55pm — No Comments
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