In a past blog, I talked about how dealers can capitalize upon customer moments in their video marketing strategies. This is an excellent tool for utilizing sales and service customers to acquire new ones without spending hundreds of dollars. A…

In our video series Ali Reda’s Road to Sales Success, we’ve been getting some insight into the five pillars of high achievement and how vital they are to intertwine into your own process to optimize…

Welcome back, my friends, to our video series, Ali Reda’s Road to Sales Success! We’ve been discussing the Five Pillars of High Achievement and implementing them into your sales process. Now here we are at #4 -…

We’re back with another video in our series, Ali Reda’s Road to Sales Success! Bringing you up to speed, we’ve been hearing all about the Five Pillars of High Achievement and using…

Excited to know more about Carlos’ journey? We’re so happy to have you watching our video series, Ali Reda’s Road to Sales Success. We’ve been telling you all about Carlos, a…

Brands With Unfavorable Lease Policies Continue to See Lower Brand Loyalty   

CINCINNATI, OHIO (August 10, 2021) – Swapalease.com, the nation’s largest car lease marketplace, announced today its second-quarter Auto Lease Trends Report (click here to download), showing vehicle lease trends during the…

During the pandemic, we’ve seen a dramatic decrease in the number of cars on the road as working from home has become commonplace. In fact, according to several sources, working from home may be here to stay. It decreases company expenses and, some researchers say, employees are actually more productive.

However, while driving dramatically…

You heard right! Legislation has passed in the state of South Carolina effective August 4th that will allow you to submit for an increase regarding your current warranty labor rates and parts margins from your current levels, up to full retail!



South…

Video marketing has been a growing focus in nearly every industry for over a decade. But during the past year-and-a-half, due to a majority of business moving to virtual, video use at dealerships has exploded. While covid-related restrictions have started to ease in recent months, video has taken root and continued to be an essential tool to help sell more…

Customizable platform provides dealers with complete video solutions for marketing and merchandising vehicles, communicating with customers

Urbandale, IA—August 2, 2021—FlickFusion, the industry's leading video marketing provider, today announced a rebranding of its market-leading video marketing platform for auto dealers, and is introducing Nucleus. Nucleus provides dealers with a core solution upon…

Gooooooooood Morning! And thank you, again, for joining us in another video in the series, Ali Reda’s Road to Sales Success. Let’s get right to it! 

Last week, we talked about Carlos’ numbers in this…

Welcome back to our video series, Ali Reda’s Road to Sales Success! We’ve been keeping you up to date on our friend, Carlos Huerta. He came in some time ago brand new to the…

We’re back with Ali Reda’s Road to Sales Success. Last week in our video series we asked the question,…

Transaction marks 119^th Kerrigan-led dealership sale since 2014

INCLINE VILLAGE, NV – July 28th, 2021– Kerrigan Advisors, a leading sell-side advisory firm to auto dealers in the U.S., represented owner Ron Bubar in the sale of Grand Junction Subaru and Grand Junction Volkswagen in Grand Junction, Colorado to Sonic Automotive (NYSE: SAH).

The transaction marks the 118th and 119th dealership sale that Kerrigan Advisors has…

Digital Retailing, digital advertising & how customers budget their payments are just a few ways dealers have had to adapt over the last year

ATLANTA – (July 27, 2021) – PureCars, a leading provider of digital marketing technology and services for automotive dealers, today announced results of a recent dealer survey that sheds light on how their business has changed since the onset of the pandemic. From the tools they use to entice customers, how…

Owning a business in the auto manufacturing industry? Here’s why it’s essential to invest in training your employees! 

If you’re running a business in the automotive industry, you need to take training very seriously. Besides the fact that you have the responsibility to provide your workers with a safe workplace, there are also plenty of benefits in seeing training as a priority. …

In this latest edition of my series on modern retailing I’m taking on one of the biggest topics in our industry: the one-price store. This model has been around for nearly 20 years. Yet, few dealerships have adopted it even as this…

Service warranty audits are back – some dealers say with a vengeance, according to a recent Auto News article.  Others consider the return of audits, now that the pandemic has eased, to be business as usual. Why do some dealers find it easy to stay…

                         Lease Credit Approvals Reached 67.6% in June; Down Slightly from 69.9% in May 

CINCINNATI, OHIO (July 20, 2021) – Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 67.6% approval rate in June. The approval rate is a small decrease from the 69.9% approval rate in…

Video is a great way to engage car shoppers and there are many ways your dealership can benefit from using it to make an incredible impact during the buying cycle. Here are some simple best practice tips that work well and can help you get the most out of your video content.

1. Utilize Video Walkarounds on Vehicle Display Pages and Additional…