All Blog Posts (12,618)

Digital Due Diligence

Before the internet, when there were only phone pops, we learned valuable lessons on how to handle calls, such as selling the appointment, creating urgency, not giving shopping numbers and keeping information close to the vest until the customer showed up. It was good advice then and it may be good advice now. But keep in mind that many customer inquiries tend to come online rather then by phone. While the ultimate goal remains the same – to get the customer into the dealership – the rules for… Continue

Added by Jim Radogna on September 21, 2010 at 2:12pm — No Comments

With Thanksgiving And Christmas Around The Corner, What's Your Plan Of Action?

Added by MANNY LUNA on September 21, 2010 at 1:34pm — No Comments

WOMENCERTIFIED~SUSAN HAIR 561-309-7078~Communication

Contrary to popular belief, women’s communication styles aren’t impossible to decode. Some tips:

•If she says she needs to think about it, she means it. Be sure to give her all the information and literature she needs to make an informed decision, and let her know when you’ll be available to answer any questions.

•Tangents, though seemingly irrelevant, are often full of information that matters to her at that moment. Don’t tune out; listen for bits of info that clue you in to her… Continue

Added by SUSAN HAIR on September 21, 2010 at 12:57pm — No Comments

CONGRADULATIONS!

WomenCertified® Seal

NewswireToday - /newswire/ - Pembroke Pines, FL, United States, 9/19/2010 - WomenCertified today announced that The Craig Zinn Automotive Group’s Acura of Pembroke Pines has earned the WomenCertified Seal and is specially qualified to provide an extraordinary level of sales and service to women.

The WomenCertified Program is designed to teach sales and service professionals how to deliver better customer service, with the goal of creating women friendly… Continue

Added by SUSAN HAIR on September 21, 2010 at 10:08am — No Comments

Time Management for a Better Bottom Line and Improved CSI

As the owner of a company that provides temporary F&I staffing nationwide, we have a unique view into the daily operations of a broad spectrum of dealerships. Unlike an agent or training company that may visit a store periodically…

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Added by Frank Martin on September 21, 2010 at 9:47am — No Comments

Client Development

Client Development can be the single most important difference between a sales person who makes $35,000/yr and a top pro that makes $75,000 to $100,000+. Do you want to double your income? Wait for it……. Talk to twice as many people! It’s no great revelation! If you talk to 10 clients for the week and sell 3, then if you want to sell 6 you have to talk to 20 clients’ right??(Nod head now) The numbers are always the numbers, and the numbers are always right.

You need to go outside your… Continue

Added by Paul Hardy on September 21, 2010 at 8:22am — No Comments

MY WAY - Subscribe

SUBSCRIBE

Industry practices are forever changing. At times it seems overwhelming and difficult to keep pace. Just about…

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Added by Douglas R Manley on September 21, 2010 at 4:51am — No Comments

How can any Dealer afford not to know this? The POWER of Flickr for Car Dealerships

https://www.youtube.com/watch?v=VCf6jgXZt8g

http://www.flickr.com/photos/dealersynergy…

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Added by MANNY LUNA on September 21, 2010 at 1:00am — 1 Comment

Need your help please, please read!

To all my industry peers, I need your help with something. Have you ever heard of or worked with a company called UpLead Technology? And, if so, how has your experience been in terms of working with them? Many thanks in advance for any information you can share with me.

I need to know what your experience has been within 3 day's. They have predominately prospected throughout the West-Coast. I am entertaining National Development Officer position. Before I put my name and reputation on… Continue

Added by Bill Goodfriend on September 21, 2010 at 12:34am — No Comments

Selling To Women

Developing the skill and know-how to attract and retain female customers has never been more critical to success—annually, women consumers spend $3.7 trillion, women business owners spend $1.5 trillion, and women make or influence over 94 percent of all purchases. You need her business to succeed. If you don’t get it, someone else will.

Yet to many sales professionals, understanding women customers is a daily challenge: the way women interpret behavior, hear unexpected meanings, take… Continue

Added by SUSAN HAIR on September 20, 2010 at 11:46pm — No Comments

Failure of Web Advertising....Is It Really Working??

Everyone is jumping up and down about "Social Media" and Online content/advertising....but is it really the benefit that it touts itself to be?? Here's a different point of view.

Reprinted from "The Ad Contrarian"

The Ad Contrarian is Bob Hoffman, ceo of Hoffman/Lewis advertising in San Francisco and St. Louis. Bob is former ceo of MOJO USA and…

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Added by Jack E Curenton on September 20, 2010 at 3:00pm — 3 Comments

Get "What You Expect" when you Crunch Your Service Numbers

“What You Expect”

(This is a follow on blog post from a previous post titled “Crunching Your Service Numbers.”)

This is part of the daily “Must Do” list for every Service Manager. You cannot go through the day without checking progress. To do so would be a sure recipe for disaster. Just ask the Captain on any ship or the Pilot of any airplane. They will not start the engines without a plan much less leave the harbor or take off from the airport.

As a Service… Continue

Added by Leonard Buchholz on September 20, 2010 at 1:44pm — No Comments

MY WAY - Manage by Exception

MANAGE BY EXCEPTION

It is Tuesday morning and the controller receives a credit memo from the factory with…

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Added by Douglas R Manley on September 20, 2010 at 6:37am — No Comments

A Rememberance of Manny Luna's Facebook Page

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Added by MANNY LUNA on September 19, 2010 at 5:00pm — 1 Comment

Viral Prospecting

Some of you on these pages know me and my company. Viral Marketplace features different ways that a salesperson or dealer can manipulate the Web and their digital footprint to lower marketing costs and improve your effectiveness.

Of course our AdzZoo marketing program is changing the way that Dealerships are marketing, the reason for this message today is…

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Added by Craig Darling on September 19, 2010 at 4:27pm — No Comments

MY WAY - Vehicle Payoffs

VEHICLE PAYOFFS

There are times in every dealership when the store has the cash shorts and managing cash…

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Added by Douglas R Manley on September 19, 2010 at 4:18am — No Comments

Why is it so true?

Why is it that customers that buy a car for Fair Market Value Price are always happier than the customers you have to sell below invoice to? and why is it that the customers you sell below invoice are never happy?

Added by MANNY LUNA on September 18, 2010 at 1:39pm — No Comments

MY WAY - Surprise Audit

SURPRISE AUDIT

The controller’s job is to protect the dealer’s assets. One of the most abused assets in a…

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Added by Douglas R Manley on September 18, 2010 at 7:29am — No Comments

WHY DEALERSIPS FAIL!

No Fran Taylor Techniques!

Added by MANNY LUNA on September 17, 2010 at 6:22pm — No Comments

25 Closes to Help Seal the Deal and Make You More Money

If you're any kind of sales professional, closing is a huge step in the sales process. There have been moments where I could have closed many clients and got the deal, but I was unable to because I didn't say the right thing at the right time. And it's frustrating because you know…

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Added by Patrick Banks on September 17, 2010 at 5:58pm — No Comments