WHAT DO YOU SEE?

What is the difference and which is right for you?

There is a huge difference between advertising and marketing. Advertising is defined as “the process of building name awareness.” My thoughts…

Don't Quit

When things go wrong, as they sometimes will,

When the road you're trudging seems all uphill,

When the funds are low and the debts are high,

And you want to smile, but you have to sigh,

When care is pressing you down a bit -

Rest if you must, but don't you…

Believe while others are doubting.

Plan while others are playing.

Study while others are sleeping.

Decide while others are delaying.

Prepare while others are daydreaming.…

TRAINING

When I hired a new employee regardless if they were fresh out of high…

I'm often asked by car salesmen for my advice on how they can be more effective at their jobs. So here are a few of my favorite car-selling tips:

• Know your products.
  
  One of the biggest mistakes that car salesmen make is to not bother to learn their products. It's a lot harder to sell a product if you don't know much about it.…

Results have been posted by the three participating Dealers. Click on the link below to see the results, and feel free to comment :)…

Automotive advertising agencies rely on AdAgencyOnline.Net to surface, review and recommend new automotive advertising vendors and cutting edge automotive advertising applications. The semi-annual Digital Dealer Conference & Expositions have always earned the support of Philip Zelinger, the host of http://AdAgencyOnline.Net and the President of a…

THE STAFF

How many people are needed in the general office? Some gurus have come up with ratios of one…

I am proud to be a salesman, because more than any other man, I and millions of others like me, built America.

The man who builds a better mouse trap - or a better anything - would starve to death if he waited for people to beat a pathway to his door.…

THE FOUNDATION

Housekeeping…

Meet the Challenge…

Sometimes we are all "Inspired" by someone or something they've done but fail to tell the individual and giving them their "due" recognition.

I make every attempt to avoid this "apathy", as I'm doing now by sharing a quick story of someone I admire and why.

Mr. Jimmy Feltz, Salesperson at Urse Dodge, sold 39 Vechicles in July of this year…

THE DEALER

There are nine certainties about your dealer.…

With the dealerElite mission in hand I have decided to share some thoughts that may be of value to the dealers, controllers, general managers and other dealership personnel that are members of the community. For thirty-two years I worked in auto dealerships as a controller, consulted, written articles and written a book called …

When I started on the sales floor in 1975, things were a little different. No window stickers on trucks, closing rooms, smoking in the offices, drinking in the GSM's office, Demos, draws. The list goes on and on of course.

I really do not want to get labled as an old guy, I am on the cutting edge of Internet and text marketing, and quite a number of my clients have me maintain their CRM's, Web sites or Facebook pages, but now I have seen this business go full circle.

I…

Why Labor Day Is the Best Time to Buy a Car…