Unveil the importance of human interaction behind Artificial Intelligence.

#artificialintelligence…

An eye-opening article in Auto Dealer Today cites dealers can generate as much as $12,000 per month in additional gross profit from retail reimbursement for warranty parts.

This makes sense when you consider that the majority of manufacturers pay on average 40 percent over cost. If a dealer is approved at 80 percent markup over cost, that dealer will in effect…

Top-of-the-line Environmental Protection Product company recruits fixed ops director with 26 years of experience to lead expansion team.

Columbus, OH – October 5, 2020 – ZipDeal, a streamlined, post-sale, pre-F&I vehicle delivery system for automotive dealers, today announced…

Top-of-the-line Environmental Protection Product company recruits fixed ops director with 26 years of experience to lead expansion team.

Columbus, OH – October 5, 2020 – ZipDeal, a streamlined, post-sale, pre-F&I vehicle delivery system for automotive dealers, today announced…

Protective Focuses Location Footprint on Three Core Sites in Birmingham, Cincinnati and St. Louis

Protective Life Reinforces Its Commitment to a Sustainable and Best-in-Class Culture

BIRMINGHAM, Ala. -Protective Life Corporation (Protective), a wholly owned U.S. subsidiary of Dai-ichi Life Holdings, Inc. (TSE:8750), announced today the expansion of its virtual workforce, as the company refocuses its physical location footprint on three core sites in…

We sometimes wonder why the BDC is not performing like they used to be. At the same time, instead of acquiring new talent to fill a position or assist another department, we often shift them over instead. Sounds like a great idea, right? It means that we don't have to hire another position, and they have the skills needed for the job! But what we often don't consider is that it leaves an empty gap in the BDC. Or worse, if you leave the BD Agent in the BDC but have them off task, it lessens…

Welcome to Season 2, Episode 1 of Automotive Advertising Podcast!

Our guest speaker, Chris Wohrer, speaks about where he pulls inspiration from for creative with Jim Flint.…

Today’s leading financial institutions in the United States are investing millions[1] into updating their capabilities through the use of artificial intelligence (AI). Automation affects…

For the past two years, automotive predictions on vehicle sales have remained consistent.  In 2018, NADA predicted approximately 16.7 million new vehicles would be sold, and another 16.8 million would be sold in 2019. In the wake of recent events that led up to the COVID-19 pandemic, ALG, a subsidiary of TrueCar estimates the new vehicle sales may fall by as much as 60%…

Veteran of TrueCar, eBay Motors, Google, Autobytel/AutoWeb charged with further innovating and expanding SureSale’s platform for quality used vehicles

Los Angeles, CA – September 30, 2020 – SureSale, the award-winning platform for quality used vehicles, today announced that veteran automotive product innovator, Michael Rose, will join the company as Vice President of Product Development. Michael joins the company’s growing team as it focuses…

The saying, “Everything old is new again,” applies to your leads. Old leads can become new sales when you use the data in your CRM to re-start sales conversations with customers who are still in the market, or in the market again.

This strategy is especially helpful if you’re not getting the volume of high-quality new leads that you’d like from your website and marketing efforts.…

It is no secret that the service department tends to get the smallest part of the dealership’s marketing budget, despite bringing in the most revenue. Some dealers take this for granted with marketing dollars focused on sales. I get it – dealerships originally served as a critical, local arm of the OEM’s distribution of new models. However, due to the…

Correcting My Contribution to the Battle Between Buyer and Seller

I spent 31 years in automotive retail, in every variable role from used car salesperson to GSM, then GM and Dealer Principal.

For most of that time, I was a part of and supported the combative culture the car business created.

• I was a master of small…

Are you a car owner? Then you would undoubtedly prefer a professional service for your vehicle. When the car is new, then the owners are more careful about car servicing. Mercedes is Expert services offer genuine and quality service. But the main question is how to identify a reliable Mercedes service. If you need any help in this area, then you can find satisfying…

Ali Reda, ladies and gentlemen!

In the video series, Quality of Life, we’ve been learning more from Ali about exactly how he broke the record for ‘Most Cars Sold in a Month.’ December…

In this era of transparency, consumers can gather more information than ever before. In the past, they relied upon the dealer to provide it to them. Now, however, they can visit multiple websites in order to gain the information they need before even contacting a dealership. Once the consumer decides they are ready to buy (or close to it) and start to take…

Amplify your marketing with video ads.

#videoads #youtube #dealers #dealerships…

Protective Life Corporation (Protective), a wholly owned U.S. subsidiary of Dai-ichi Life Holdings, Inc. (TSE:8750), today announced it has reached an agreement to acquire the Revolos family of companies.

“Protective’s Asset Protection Division is an important—and growing—part of our business,” said Rich Bielen, President & CEO, Protective.…

We're back! The #KPICafe returns on Monday with a truly impactful session that…