Below, Social Media Week shows what happens when you Suck at Social Media:
Added by Anne Fleming on February 20, 2013 at 7:09pm — 4 Comments
The last time I was involved with search engine optimization, Alta Vista was a player. I was working on my own sites and making a killing by taking advantage of the new world of search engines. Yahoo was making its move to the top. Google wasn’t even a word at the…
Added by Louie Baur on February 20, 2013 at 4:00pm — No Comments
Is your managed live chat solution everything you were promised? Maybe you were sold on the lofty ideal of unprecedented customer service (not mention the huge boost in leads). You loved the idea of making contact with your customers when they are first researching their next vehicle. But after a few months, you’ve noticed that you’re just not happy with the conversations that your outsourced chatters are having on your behalf. Not to mention the leads aren’t exactly flowing in,…
ContinueAdded by Stephen Jackson on February 20, 2013 at 3:35pm — No Comments
This article was written by David Ciamballa, partner with the Rawls Group.
You may recall an accident a couple of years ago where a pilot encountered inclement weather while attempting to land in Buffalo. Following the accident, the National Transportation Safety Board (NTSB) issued a statement from which we learned that the pilots apparently lost focus as they were engaged in idle conversation while descending below 10,000 feet. By the time the pilots recognized they were in trouble…
ContinueAdded by Garry House on February 20, 2013 at 11:00am — 1 Comment
Added by Paul Potratz on February 20, 2013 at 10:21am — No Comments
If you ever want a crash course on the latest social media studies but don’t want to spend the money to do them yourself, just watch the Super Bowl. You have to assume that if companies are spending millions to produce and distribute 30 second spots for the big game, they’re going to research what’s working today.
This year’s…
ContinueAdded by JD Rucker on February 20, 2013 at 6:00am — No Comments
Below, Social Media Week shows what happens when you Suck at Social Media:
Added by MANNY LUNA on February 20, 2013 at 1:00am — No Comments
Hello Fellow Dealer Elite members and friends.
It has been a while since I have had the time to put together a blog post of Dealer Elite because it has been a very busy year so far and to be honest I have not had the time. I took a look at the Auto News program today and to be honest was very surprised to see that companies from Chrysler Dodge Jeep Fiat customers are reaching the CEO of the company.
I must say I was also very happy that…
ContinueAdded by Ian Nethercott on February 19, 2013 at 11:30pm — No Comments
Attention Nissan Dealers
Nissan is rolling out a digital signage package for it's dealerships and the articles insinuate that it is mandatory for stores at a certain level of production. The cost of the system is $6500 for the first year on a three year agreement. For this price, you get a TV and a digital menu board that simply shows a menu and not much else.
If you want additional systems, you can add more -- at the same price -- with the additional systems…
ContinueAdded by Todd Katcher on February 19, 2013 at 4:05pm — No Comments
Added by Erin Ryan on February 19, 2013 at 4:00pm — No Comments
You keep hearing that dealers are making good profits in Buy Here Pay Here. You have decided that you would like to pursue the business. What is your next step? After all you may have been in the car business for years. You understand buying and selling cars. You know how to run a compliant Finance Department and a profitable shop. Isn’t BHPH or LHPH just other ways of financing cars?
The answer is not as simple as it might seem. A BHPH or LHPH operation takes…
ContinueAdded by Gene Daughtry Dealers411.net on February 19, 2013 at 3:56pm — No Comments
A common lament in retail automotive dealerships around the country is that finding and keeping good employees is a real challenge. I will go even further to say that most employers, regardless of industry, probably aren’t satisfied with their hiring results. We’ve all heard the saying, ”If you always do what you’ve always done, you’ll always get what you’ve always gotten,” and my guess is this is the reason most employers continue to be confounded in this area. I heard…
ContinueAdded by Robin Keller on February 19, 2013 at 3:29pm — No Comments
Added by Ken Hite on February 19, 2013 at 3:29pm — No Comments
So, the fact that you are reading this proves ( well, maybe ) an advestigate fact. That the "creative" and headlines of an advertisement could still be a factor even in the newspaper. Fact is, we all know that digital is very much alive and will be for years. But what is happening in the traditional media world? Is it a fact that newspaper is a dead medium? You will find…
ContinueAdded by Troy Spring on February 19, 2013 at 1:30pm — No Comments
Recently I purchased a YUKON for my wife. I dealt directly with the DP & FI guys. Great experience overall...considering?
No 'Thank you note', no 'Service or Parts Reminder's', no Coupons or discount's for anything? Absolutely nothing for follow up. Instead of focusing on the sale; shouldn't we focus on the relatonship? IMHO!
Added by Bill Goodfriend on February 19, 2013 at 1:05pm — No Comments
I’ve started hearing the second worst advice coming from social media “experts” that I’ve ever heard. It’s just a notch above “buy thousands of fans and followers” on the social media advice scale.
If someone tells you to “be sure to post something X-times a day on social media even if you have to throw something up.”
I know…
ContinueAdded by JD Rucker on February 19, 2013 at 3:30am — No Comments
Are you allowing the natural momentum of the automotive market dictate your performance, profits and income? For those of us who have lived through and understand the cyclical nature of our busines, what have we done to maximize our potential during upswings and minimize our exposure during down turns? Do we really know what our true potential is?
Added by dave tucci on February 18, 2013 at 6:30pm — No Comments
Over the past three years I have spoken with many dealers about selling cars to service customers... One of my best friends, Daymond Decker spends a good portion of his work time traveling from dealership to dealership all over the country training and implementing a process for converting service customers who have equity in their trade-in to sales opportunities. Starting…
ContinueAdded by Ralph Paglia on February 18, 2013 at 4:30pm — No Comments
No, no. Not Martin Short. Short, as in not very long.
Bloggers have been told for a long time that the longer and more detailed the title, the more likely it will be that people will click on them. We have seen quirky titles popping up for a long time and they definitely have an extra clickability factor to them that…
Added by Louie Baur on February 18, 2013 at 4:00pm — No Comments
There was a promise silently made by social media a few years back. It was so prevalent at the 2009 round of conferences from NADA to Digital Dealer that many might have thought that social media would eventually encompass the entire internet marketing required by a dealership to be successful. The…
ContinueAdded by JD Rucker on February 18, 2013 at 3:30pm — No Comments
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