A picture is worth a thousand words, but in today’s world of automotive digital retail it needs to be worth a thousand clicks. That’s because while more people are shopping online today for cars and trucks, they’re making many of their consideration and purchase decisions based on the vehicle photos they’re looking at.

Yes, sticker price size matters. Yes, financing matters. Yes, credit availability matters. But what gets a person interested in a particular vehicle, and…

You never hear a prize fighter say he fired his trainer directly after he won the championship belt, right? Well, that’s the whole reason why it’s important to continue coaching and training of the salespeople and BDC employees. Even after they seem to have mastered the phone and their appointment set rate is off the charts, continued coaching and training are paramount. This is what keeps them sharp! …

It’s no secret how much COVID-19 changed the automotive business. Many dealerships were shut down for months on end and others had such restrictive business practices that made it difficult to function. We’re now in a post-Covid world, and many things have changed within the automotive industry. While it’s still unclear as to whether these trends are here to stay, they have changed the face of the industry. …

Make no mistake about it, car dealers have an uphill battle to fight when defending their reputation. The sleazy used car guy character is still top of mind for consumers when making a purchase. And it is no fault of their own. 95% of all sales are made at the dealership, but most of that research now begins at home. Consumers will tell you the #1…

Selling work over the phone is something that has been done since service centers opened, and this goes for independent centers as well as dealerships. Most advisors love it when they can sell work over the phone as it gives them the upper hand. There is nothing better than when an advisor actually has a minute to breathe and works through a quote, put the numbers together, and presents a well-organized “package” to their customer who isn’t tapping their foot in the waiting room.  This…

Servicing your vehicle has been an age-old activity for anyone who owns or drives a vehicle. With today’s world and technology advancing, we’re gathering new tools to enhance our daily lives on a regular basis. This includes technology in our vehicles, so why wouldn’t it carry over into service.  

Virtual service has started to take hold in…

We started this series as a jumping off point. If you are brand new to the business, we’ve given you a lot to implement. If you have been doing this for a while and you just need a reset, Begin…

HUNT VALLEY, MD, March 31, 2022 – Armatus Dealer Uplift, the industry leader in Retail Warranty Reimbursement submissions, today announced that the Automobile Dealers Association of Alabama (ADAA) has named Armatus as the exclusive endorsed vendor for Retail Warranty Reimbursement services for the ADAA membership.

"The ADAA-supported Warranty Bill - Act 2022-104 - goes into effect 6/1/2022 and adds a streamlined and defined process to calculate labor and parts reimbursement rates by…

BOULDER, CO — May 1, 2022 -- Thought Leadership Summits, Inc. (TLS), is back in person for CXAUTO Summit Series to be held at the Ritz-Carlton Marina Del Rey, CA:

June 14^th – 15^th  CX Strategy & Retail Innovation  and CX Data Analytics & AI SUMMITS

June 15^th – 16^th  CX Aftermarket &…

You’ve had one customer on a test drive, your next appt just showed up an hour early, and somehow you were the only “available salesman” when a family just walked into the dealership… what do you do?

That answer is easy, you start juggling! Get them comfortable in the customer lounge, tell them to enjoy a warm or cold beverage, or snack, and here is…

There’s a topic we believe is important to address prior to enlisting the

aid of mentors in this area. In many people’s minds — and in much of our

culture today — the very idea of wealth,

on at least a “gut” level, has been villainized. In my experience, however, nothing

could be further from the truth. Most of

the wealthy people I’ve known have been

kind, caring, generous people who have

worked extremely hard for what they

have…

Reframing Life’s Questions

We can have it all if we change “OR” to “AND”

When deciding what we want out of life, and where to put our energy and focus to achieving our goals, my mentors and I have found that we need to avoid a limiting concept called “The Tyranny of the OR.”

This concept, described by…

The myth of the “self-made” man or woman is just that — "A MYTH"

We hold in awe those who started life without the benefit of money or

resources and went on to build empires. It’s almost as if they were destined

to be giants and got there with only their own determination and talents.

When we look closer, though, behind the myth of their “destiny,” we

begin to see the people around them. We see the family…

Welcome back to our video series, Begin Again! When I met Ali Reda in 2010, he was ten years into the business selling 25-30 units a month. He was obviously not at the peak of his career, but some days he…

The Theory of 5 is a lifetime process; it only stops on the day we die. The Theory, which can be used by anyone at any stage of life, is based on selecting mentors in the five most significant areas of a person's life - spirituality, marriage, parenting, business and finance, and health. These men and women will guide and support us towards…

I remember it like it was yesterday, the first time a car was discounted to make a deal. It was 1932, in Midtown Manhattan, New York City. Big Red Ewing accepted $1,450 “out the door” for a brand new 1933 Studebaker Dictator that stickered for $1,466 Plus TTL. Now, whether or not that’s true, I cannot say. But I’m sure it went down just like that. …

Wow so much support on the book today. Thank you to everyone that is buying my book and Kindle on Amazon today. Finding The Real You is on its way to becoming an Amazon Best Seller. If you have purchased the book yet go to Amazon type Ron Garverick buy the Kindle version (make me an Amazon Best Seller for .99 cents) and buy the paperback and I promise this book will change your life. Thank you for your love and support…

VSC includes coverage for many types of vehicles and enhances consumer convenience benefits

NORCROSS, GA. — May 3, 2021 – EasyCare, an APCO Holdings brand, introduces a new vehicle service contract (VSC) for auto dealerships. This VSC makes it easier for dealers to present in the F&I office by integrating coverage options for many vehicle types and needs into one product, including electric vehicles (EVs). Plus, this new product offers…

We’re back with Begin Again. In our video series, we’ve been sharing tips about marketing your business. It’s our goal at Auto Training Academy to give you the tools you need to find great success in this…

NORCROSS, Ga.—May 2, 2022—APCO Holdings, LLC, a leading provider and administrator of automotive F&I products and home to the EasyCare and GWC Warranty brands, announced today that Bob Haeffner has joined the company as Chief Financial Officer.

Haeffner has nearly 30 years of financial and accounting experience and a deep…