All Blog Posts (12,630)

Tap into Customer Emotions to Sell More Cars

You may be familiar with the saying, “Never let your emotions overpower your intelligence.”  This advice is smart and logical, but how many people follow it?

 

When it comes to car buying, not very many. Emotions often take center stage.  

 

Don’t get me wrong. There’s nothing inherently bad about putting emotions first. Consider a…

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Added by Bill Wittenmyer on October 14, 2020 at 4:11pm — No Comments

Everything You Need To Know About On-Facebook Destination for Automotive Inventory Ads

As many of you may know, Facebook recently rolled Click to Marketplace Ads out of beta. These ads have been renamed to On-Facebook Destination for Automotive Inventory Ads (AIA).



These ads appear in a carousel ad format just like standard Automotive Inventory Ads. However, this new Facebook advertising type allows car dealers to drive traffic to Facebook’s dynamic and mobile-optimized vehicle detail pages (VDP). These VDPs look very similar to your Marketplace…

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Added by Joe Friedrichsen on October 13, 2020 at 11:00am — No Comments

Smart Bidding Isn't Always The Best...

Smart Bidding isn't necessarily the best thing for Auto... here's why!
#smartbidding #marketing #automotive #dealers #dealership #localsearchgroup #jimflint

Added by Jim Flint on October 13, 2020 at 9:51am — No Comments

Reverse-Engineering: The Key to Solving Your Greatest Pain Points

From the days of tracking customers with index cards to the incredibly complex and varied solutions on the market today, there have undoubtedly been many evolutionary changes in the auto industry. Many of these technology solutions emerged before dealers even recognized a need, and so embracing new tools and processes was not…

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Added by Wesley Gregg on October 12, 2020 at 10:30am — No Comments

What Service Managers Don’t Know and Why it Could Hurt Them

Industry experts predict that manufacturers’ will continue to double-down on service warranty audits. After all, chargebacks are an additional source of revenue that is sorely needed now. 

Every service manager should take special note of this prediction. Here’s why:

  • It is the…
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Added by Travis Peterson on October 12, 2020 at 9:55am — No Comments

Lease Credit Approval Rates Rise Slightly To 67.6% In September

Lease Approval Ratings Have Remained Steady Since April

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 67.6% approval rate in September, a slight increase from the August rate of 67.1%.

September experienced a slightly higher number of applicants with qualifications for taking over another person’s lease contract and one of the highest approval rates for the entirety of 2020. However, the number of lease…

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Added by John Sternal on October 12, 2020 at 9:34am — No Comments

Record-Breaking Clarity



Thank you for joining us in the video series, Quality of Life. We’ve been talking about Ali Reda’s record breaking month of December 2018. You remember, right? The one where he…

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Added by Damian Boudreaux on October 10, 2020 at 1:00pm — No Comments

Season 2, Episode 2: "Concepts" - Automotive Advertising Podcast

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Added by Jim Flint on October 9, 2020 at 11:06am — No Comments

Annual Warranty Labor Rate Increase: Statutory or Factory Submission?

By Jordan Jankowski, Armatus Dealer Uplift

Every year, as dealers begin to work on their annual labor rate submissions, many are quick to grab their policies and procedures manuals to get started. For most, it’s a process that may involve filling out a competitive survey, producing a certain amount of consecutive qualified repair orders, or a…

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Added by Linda Snyder on October 9, 2020 at 9:30am — No Comments

Total Auto Originations Observations From Equifax

Origination Estimates through September 13, 2020 reported as of September 15, 2020

Auto: Total *Origination data subject to revision due to reporting lags. All data presented here are estimates.

  • 14,100 auto loans and leases, totaling $401.8 million, have been originated the week ending September 13th.
  • 1,400 auto loans and leases have been originated the week ending September 13th to consumers with a VantageScore® 3.0 credit score below 620. These are generally…
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Added by John Sternal on October 7, 2020 at 2:12pm — No Comments

David Kain Interviews Quotible Co-Founder, Nick Kaptain

Incredibly well respected automotive industry veteran, David Kain, sat down with Quotible's co-founder Nick Kaptain in an exclusive interview to discuss Quotible, an industry-leading and dealer founded quoting and communication platform. 

 

We were honored to…

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Added by Nick Kaptain on October 6, 2020 at 11:01am — No Comments

DrivingSales 2020 Innovation Cup Award: Finalists Announced

Award recognizes the most innovative dealership solutions of 2020; finalists to compete and present their solutions virtually at the 2020 DrivingSales Executive Summit

 

Salt Lake City, UT – October 5, 2020 - DrivingSales today announced that finalists have been selected for the annual DrivingSales Innovation Cup Award, which…

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Added by Wesley Gregg on October 6, 2020 at 10:33am — No Comments

How AI & Humans Work Together

Unveil the importance of human interaction behind Artificial Intelligence.

#artificialintelligence…

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Added by Jim Flint on October 6, 2020 at 10:01am — No Comments

Net Up to $12k Per Month in Additional Gross Profit by Doing This

An eye-opening article in Auto Dealer Today cites dealers can generate as much as $12,000 per month in additional gross profit from retail reimbursement for warranty parts.

 

This makes sense when you consider that the majority of manufacturers pay on average 40 percent over cost. If a dealer is approved at 80 percent markup over cost, that dealer will in effect…

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Added by Travis Peterson on October 5, 2020 at 10:57am — No Comments

ZipDeal Sister Company Ceramiseal Hires Chris Rothermel as National Sales Director

Top-of-the-line Environmental Protection Product company recruits fixed ops director with 26 years of experience to lead expansion team.

Columbus, OH – October 5, 2020 – ZipDeal, a streamlined, post-sale, pre-F&I vehicle delivery system for automotive dealers, today announced…

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Added by Tony Gomez on October 5, 2020 at 10:09am — No Comments

ZipDeal Sister Company Ceramiseal Hires Chris Rothermel as National Sales Director

Top-of-the-line Environmental Protection Product company recruits fixed ops director with 26 years of experience to lead expansion team.

Columbus, OH – October 5, 2020 – ZipDeal, a streamlined, post-sale, pre-F&I vehicle delivery system for automotive dealers, today announced…

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Added by Tony Gomez on October 5, 2020 at 10:09am — No Comments

Protective Life Announces Expanded Virtual Workforce

Protective Focuses Location Footprint on Three Core Sites in Birmingham, Cincinnati and St. Louis

Protective Life Reinforces Its Commitment to a Sustainable and Best-in-Class Culture

BIRMINGHAM, Ala. -Protective Life Corporation (Protective), a wholly owned U.S. subsidiary of Dai-ichi Life Holdings, Inc. (TSE:8750), announced today the expansion of its virtual workforce, as the company refocuses its physical location footprint on three core sites in…

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Added by John Sternal on October 5, 2020 at 9:12am — No Comments

Musical Positions

We sometimes wonder why the BDC is not performing like they used to be. At the same time, instead of acquiring new talent to fill a position or assist another department, we often shift them over instead. Sounds like a great idea, right? It means that we don't have to hire another position, and they have the skills needed for the job! But what we often don't consider is that it leaves an empty gap in the BDC. Or worse, if you leave the BD Agent in the BDC but have them off task, it lessens…

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Added by Chris Vitale on October 2, 2020 at 10:59am — No Comments

Episode 1: "Creativity" - Season 2 Automotive Advertising Podcast

Welcome to Season 2, Episode 1 of Automotive Advertising Podcast!

Our guest speaker, Chris Wohrer, speaks about where he pulls inspiration from for creative with Jim Flint.…

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Added by Jim Flint on October 2, 2020 at 9:00am — No Comments

Growing Influence of Artificial Intelligence & Automation in Processes and Lending

Today’s leading financial institutions in the United States are investing millions[1] into updating their capabilities through the use of artificial intelligence (AI). Automation affects…

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Added by Vladimir Kovacevic on October 1, 2020 at 1:16pm — No Comments

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