This weekend, I was comparing website analytics for 2010 vs 2009 for one of our dealers, which got me to thinking about how 2009 compared to 2010. Before I knew it, I was digging into analytics for 2008 and 2007.

Limiting myself to just one dealer's analytics could taint my findings with the improvement of the website, lead generation, SEO, SEM, etc. So to ensure the most accurate…

Polk/AutoTrader.com Study Finds Online Vehicle Shopping Influences Dealership Choice

02/07/2011…

There seems to be just as much talk the day after the Super Bowl regarding the creative advertisements than the game itself. On top of the beer and Dorito commercials, the automotive industry plays a huge role during the game. What was your favorite automobile advertisement during the big game? 

This site has every car commercial from the 2011 Super Bowl -----> …

While watching your dealership's TV ads, people with smartphones are probably using their phones and more than likely are online. In fact, according to a recent article by Engadget, a study by Nielsen and Yahoo! found that 86% of mobile internet users are browsing on their phones while watching TV, whether using mobile apps, browsing the internet, accessing social networks like Facebook or Twitter, or…

I just wrote an article on the Super Bowl Chrysler ad.

To me is was probably the single most effective ad to come out of Detroit.  Didn't feel like two minutes to me and I watched it 4 times.

http://www.genconnect.com/career/super-bowl-ads-commercial-detroit-chrysler-eminem-grant-cardone/

What did you think?

Grant Cardone

Potratz, a full service automotive advertising agency is pleased to welcome Jordan Wolfe to its team as Senior Graphic Designer to help take auto dealer clients to a new level. With over 12 years in advertising, Jordan prides himself on the unique path where his career has taken him.

He has worked in the sign industry, trade show…

DealerElite's own Chris Saraceno reports back to Mike…

Social media campaigns for auto dealers should be designed to deliver performance and ROI for dealerships and dealer groups. Not all campaigns should be evaluated the same, nor should the same metrics be used. In order to track the success of a campaign, dealers should set objectives upfront to help identify key performance indicators.

First, dealers should determine what their campaign sets out to…

AdAgencyOnline.Net revealed this breaking news to their affiliated automotive advertising agencies in advance of today's press release announcing that SiSTeR Technologies was granted a patent for their Pictures-To-Video (Pic2Vid) Process during an interview that Philip Zelinger, the President of Ad Agency Online, LLC and host of AdAgencOnline.Net, conducted with Tomer Alpert from SiSTeR…

Recently I requested a room for a monthly follow up visit and was told no rooms were available for the entire stay. Then I went to a competitor and they were similar quality and more centrally located for my monthly three day visits. The new place I stay every month now gets about three hundred a month additional revenue. I wonder how many service and parts customers are thrown away because when they call they are told no. Instead of no why not state “I’ll do my best” or “At least we will…

I am giving away over $25,000 of my training materials.

1st place $10,000

2d Place   $5,000

3rd Place- Set of Steak Knives

There is one other way to win the 10k (see end)

Don't be ignore this, get involved and WIN this thing. By creating simple 20 second testimonial videos on any of my products you can easily accumulate enough points to win!

Contest ends after Super Bowl. With just 4 of the 'right' videos you could get yourself in 1st place immediately.…

Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the automotive advertising resource / networking portal http://AdAgencyOnline.Net, will be dedicating his Auto Industry Insiders blog talk radio show on Thursday, February 03rd, 2011 to review vendors exhibiting at the 2011 NADA Convention to discover new technologies and vendor solutions at the convention.  The Auto Industry Insiders show is recognized as a "network of…

Twitter is for Social Use. Mobile Marketing Is for Business...…

According to the Department of Broadband, Communications and the Digital Economy, over 75% of Australian households have converted to digital TV.

While the initial take up was slow digital TV has accelerated recently thanks to the ongoing Freeview…

DAYTON, Ohio and OVERLAND PARK, Kansas – Feb. 2, 2011 – The Reynolds and Reynolds Company and VinSolutions today announced the availability of new certified data interfaces between the Reynolds ERA^® dealership management system (DMS) and customer relationship management (CRM) software from VinSolutions. These certified interfaces are part of the Reynolds Certified Interface (RCI) Program that provides a standardized approach to handling…

I have been around for a day or two.  This car biz is really in my blood.  Started when I was a kid, really.  Back in the day when you could tell what year and model an automobile was by looking at the tail lamps at night.  (A game I played with my Dad in the 60's)

Increase marketing effectiveness 200% to 800% without spending any extra money. And measure effectiveness of this program in hours after launch. That is why I am stunned.  I thought I had seen just about…

http;//www.dealeretraining.com

http://dealeretraining.tumblr.com

As I mystery shop automotive dealers on a weekly basis, I am amazed at the lack of follow up phone skills that are still out there.  Even more, I am amazed at the lack of follow up attempts that most Internet and BDC departments have.  This is either lack of training, lack of motivation, or simply way too many…