This week’s snowstorm is affecting dealerships across the country as they plan to deal with the weather: getting ready to dig out the lot and preparing for fewer customers to come in. But bad weather can be the perfect opportunity to send out a special offer. Your auto dealership’s marketing campaign needs to connect…

I am optimistic and confident in all that I do. I affirm only the best for myself and others. I am the creator of my life and my world. I meet daily challenges gracefully and with complete confidence. I fill my mind with positive, nurturing, and healing thoughts.

AdAgenyOnline.Net, a nationally recognized  automotive advertising resource / networking portal, reviews cutting edge automotive advertising technologies and vendor solutions on their hosted blog talk radio station -- WAAOL, All Automotive Advertising News All The Time.  This week's Lunch With Phil Discussing Automotive Advertising show, moderated by Philip Zelinger, the…

David J. Heins…

I saw your post and thought we may be able to help.  AutoMax has been in business for 12 years and have successfully recruited over 85,000 automotive people for auto dealers across America. Our data base holds over 24,000+  automotive people looking for employment now. we also will post on almost 200 sites for you. We are turn key low fee and we do guarantee our results.

There is a 60 day guarantee on anyone hired, AutoMaxHire will…

Compelling videos help auto retailers sell more cars

DALLAS, Jan. 31, 2011 /PRNewswire/ -- SiSTeR Technologies, a provider of applications and hosted services for the automated creation and management of multimedia marketing content for online retail and mobile environments, today announced that AutoRevo, one of the fastest growing dealer websites and Internet Marketing companies, will offer SiSTeR…

When it comes to Super Bowl advertising, auto marketing expert Max Steckler has one piece of advice for auto dealers: don’t forget about breakfast.

What does he mean? “The Super Bowl is the dance,” Steckler, Vice President of Advertising Products for ADP Digital Marketing, explains. “That’s where the courtship between advertisers and consumers begin.  It’s a…

VinSolutions LLC. Welcomes Jeff Loos as Executive Vice President

Overland Park, KS. – January 28, 2011 – VinSolutions LLC, An industry-leading developer of Internet-based Customer Relations Management (CRM), Internet Lead Management (ILM) and Complete…

Over the years I have written and re-written my resume.  And you know what? I suck at it.  I keep thinking about some of my accomplishments for the dealers I have helped over the years, and I can never get it right on paper.

So If you know of someone, not one of the internet services, but someone that has worked well for you, please post a reply.

Thanks,

Craig.

I would like to offer my Dealerelite friends a sneak peak at a Press Release planned to coincide with the NADA launch of IntellaCar.

After all, what are friends for!  See you at NADA!

INTELLACAR LAUNCHES MOBILE SALES PRESENTATION PLATFORM – STARTING WITH TOYOTA DEALERS

THOUSAND OAKS, CA, JANUARY 28, 2011 – IntellaCar, LLC announced today the nationwide launch of IntellaCar™.…

Employee training can cost a lot of money. Not training your employees can cost even more. In lawsuits, courts and regulatory agencies sometimes impose after-the-fact training requirements in addition to large monetary penalties. Consider these actual cases:



A dealership faced a wide range of complaints, including failure to disclose material defects and misrepresenting sales and extended service contract prices, and was ordered to pay $1.5 million in restitution to victims, plus…

If I had a check made out with your flat rate Technician’s name on it for $10,000 payable in 12 months would you take the time to read this article? If your answer was yes then you will find the needed processes that form “The Professional Service Technician”.

• Keep the customers car clean. Never allow a foot print, greasy steering wheel or door handle to be noticed by your customer.
• Inspect the car for damage before you begin work. At least two times per year for every…

Did you know….

• The average gross profit as a percentage of sales for Buy Here – Pay Here dealers is 37% while it is only 15.2% for franchise dealers.
• The average net profit as a percentage of sales for Buy Here – Pay Here dealers is 16.5% while it is only 1.50% for franchise dealers.
• Service & Parts (typically the most profitable department in a franchise store) average net profit as a…

We all know how litigious our society has become in the area of employment-related issues. Every recruiter, hiring manager, executive, and department manager must realize that asking illegal interview questions or making improper inquiries can lead to discrimination or wrongful-discharge lawsuits, and these suits can be won or lost based on statements made during the interview process.

Thus, it is important to incorporate risk management into your interviewing process to help minimize…