The vast majority of dissatisfied customers who threaten to call an attorney never do. For the few that follow through, the results can be devastating. While it’s true that many customers’ complaints have little or no merit, there can be a real danger if the wrong plaintiff’s attorney gets involved.

You may be thinking “we have lawyers of our own and insurance for that sort of thing, so bring it on”. Well, here’s the problem: many lawsuits that stem from seemingly…

Diligence. That’s it. There is no skill required, no tool necessary, no special knowledge to get you leads through social media. If you are diligent, you will succeed. Of course, there are tools, techniques, skills, and special knowledge that can make it a whole lot easier and more successful. Even with these, you still need diligence.

The tools are out there.…

Who Services Internet Sales Leads When Your Internet Salespeople are Busy with Customers?

What happens to your dealership’s Internet lead coverage while your Internet Salesperson leaves their computer to sell a vehicle, taking the time needed to confirm the customer’s needs, test…

In my short time being active in the automotive marketing community, my passion has always been focused on dealer education.

I have been blessed traveling around the country meeting dealers at conferences and 20 Groups. From my travels it is clear that dealers and managers are hungry for education and winning…

Hey folks! I have been in the automotive service industry for about 17 years, both as a tech and most recently as a service writer. I was a writer for about ten years. I enjoyed what I did, and was rather successful at what I did. After a while, I got "worn out" because I realized that at the service desk, I was in the hot seat all day long. After a lifestyle change last year, I felt I was ready for a career change. I second guessed myself, feeling that a career change at 36 years old was a…

Gotta Lovett Promotions is proud to announce the Colorado Custom Motorsports Show!



For 2011, the Colorado Custom Motorsports Show will be at Springs Spree, at Memorial Park, in Colorado Springs, CO, June 18th and…

There are only 2 Differences Between a Rut and a Grave.

One is the depth, because you can get out of one. The other…. Well let’s say you are all covered up! Let us deal with the rut. If you're having a bad quarter or…

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I wanted to get some feedback and opinions regarding education and the role that it plays with the quality of positive people that we have in the sales industry. I am really happy to see how Brian Pasch is utilizing the importance of education and implementing this for us in the auto industry. Much respect to you Brian!

I am not sure if this is only my own personal experience or if my thoughts are correct regarding the lack of motivational influences during our college and education…

I am in favor of all new technology, I think email is a great way to communicate, texting is super, facebook is awesome but for most dealerships today the Phone is still the # 1 way to sell cars today. I am seeing more and more salespeople or internet managers allowing themselves to fall into the trap of too much electronic communication and not enough phone calling.

I was so happy when i got my first sales job at a Toyota dealership in Louisiana. The sales floor was closed to any new…

I kind of fell into the automotive business. A friend of a friend had a position open in a BDC of a car dealer selling Suzuki and Isuzu. I left a collection agency where I was selling the idea of paying a bill to go to the automotive business where I was selling the idea of making and keeping an appointment to meet with a salesperson. 

I started at the bottom, making phone calls to leads, setting appointments, tracking shows and sales. Then, we brought on a consultant who…

Many years ago, New York City very effectively and successfully branded themselves with "I Love (heart) NewYork"!  Another example...Everytime I…

To the Superheroes of my life (you know who you are):

I am grateful to you for your aspirations and refusal of failure.A great role model is a person that understands who he is and does not cheat…

Even if you have "decided" not to actively participate in social media, customers still will talk about your dealership through social media, it’s really not a choice. Either you can fill the vacuum with your perspective, or your customers and competitors will fill it for you.  The choice is clear.  



Monitoring helps with branding and marketing and can help identify quality control or customer care problems that may have gone unnoticed.



Monitoring is only one piece of the…

Even if you have "decided" not to actively participate in social media, customers still will talk about your dealership through social media, it’s really not a choice. Either you can fill the vacuum with your perspective, or your customers and competitors will fill it for you.  The choice is clear.  



Monitoring helps with branding and marketing and can help identify quality control or customer care problems that may have gone unnoticed.



Monitoring is only one piece of the…

We are on the road for a couple of weeks training a variety of dealerships. I gotta say our Personality Selling System is such a great hit with both the sales persons and the managers. They tell us it’s not only a unique approach to sales but when we follow-up our training has always expanded the sales of the dealership.

Our on-line and social media production department is currently working on an on-line customized P.S.S. training program with audio, video and mobile…

In marketing for auto dealers around the country, we spend time analyzing their competition to see how they’re doing with everything from social media marketing to website lead management. In order to beat your competition out in sales, your dealership needs to take the time to look at what competitors are doing. Here are a few quick tips to analyze…